Quick Note: Apple Announces New, 5mm Thick iMacs
October 23, 2012 1:47 PM
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Thin is in at Apple
In case you haven't noticed, Apple is always on a mission to make its devices thinner. We saw that with the
new iPhone 5
, and we saw it again today with the new
13" MacBook Pro with Retina Display
Apple is now taking that extreme drive to makes its device thinner to the iMac. The new iMac is just 5mm thin, roughly 80 percent thinner than the previous generation model.
It includes an 80211n Wi-Fi, up to 3TB HDD, NVIDIA
graphics, four USB 3.0 ports, GbE, Thunderbolt, and your choice of Core i5 or Core i7 processors. The new iMac also comes with 128GB of flash storage standard, which is then combined with 1TB to 3TB HDD.
Using what Apple calls "Fusion", the OS and all of your core applications are stored on the flash drive, while your user files and applications you don't use often are stored on the slower HDD. If you use applications that are stored on the HDD more often, they'll automatically be migrated over to the flash drive for faster access.
The 21.5" model (2.7GHz quad-core i5, 8GB, GeForce GT 640M, 1920x1080, 1TB) starts at $1,299. The 27" model (2.9GHz quad-core i5, 8GB, GeForce GT 660M, 2560x1440, 1TB) starts at $1,799. The 21" model will ship in November, while the 27" model will ship in December.
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RE: Who cares about thin desktops?
10/24/2012 9:36:54 AM
Target market. One of Apple's core customer base is artists and graphics designers who value form over function. This product meets their technical requirements (over-emphasis on the screen and GPU, under-emphasis on everything else), as well as their aesthetic tastes.
Psychologically, you do in fact work better when you feel better about the environment and equipment you're using. Unfortunately it also tends foster the snarky condescending attitude exhibited by some of the Apple fans here who believe because Apple products meet
requirements better, they must meet
The bottom line is that everyone has different requirements and priorities. A product like this may be a total miss for you but perfect for someone else. Same as a custom-built PC with an emphasis on function rather than form may be a total miss for an Apple hipster but perfect for others. I myself would hate to work on something as limited as this. But I know several artist friends who would absolutely love it and the few extra hundred dollars in price premium would easily be offset by their initially increased productivity. That's why we have a free market and competition.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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