backtop


Print 44 comment(s) - last by coldpower27.. on Jun 20 at 9:38 PM

AMD pushing 2x512KB chips instead

Not to the surprise of DailyTech, AMD representatives are telling its CPU distributors to play down 2x1MB L2 cache Windsor processor sales in favor of the 2x512KB AM2 parts.  Several days ago, DailyTech published the entire AMD July 24th pricing guide complete with price cuts across the board.  The price list was surprisingly devoid of AMD 2x1MB cache CPUs, and today we know the reason why.

Several US distributors all confirmed the same story with DailyTech, either claiming either a lack of information about the 2x1MB AM2 parts or claiming AMD employees were told to disregard 2x1MB cache desktop parts for the time being.

While distributors could not tell DailyTech exactly the reason for the reduction, the cost of running two separate cores and logistics for those cores is obviously eating at the bottom line for AMD.  The additional cache per chip means fewer chips per wafers and the additional SKUs means that more marketing dollars must be spent -- and when battling it out with Intel on the pricing front, every dollar counts.

Furthermore, AMD can dedicate all of its fab resources to work on a unified design rather than splitting development between two separate cache revisions.  AMD's Turion X2 lineup does not contain any 2x1MB L2 cache components.

Update 06/14/2006: Scott Wasson from The Tech Report seems to have also confirmed that the 2x1MB chips are toast.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

call me crazy
By Anemone on 6/14/2006 10:23:57 PM , Rating: 2
I'm thinking they are saving the 1mb cache chips for servers so they can keep capacity high for Dell's introduction of servers based on the higher performance chips. I'm sure they made promises to Dell about supply.

Secondly the general move to 512 cpu's lets them start concentrating on clockspeed increases, which they probably see as needed to handle Conroe.

Thirdly since they plan to introduce a higher cache chip in 6-12mo it wouldn't do to have 1mb chips performing at nearly the same level. With 512 it will be easier to display a "performance improvement" and thus higher price of the zcache or whatever they decide to call it.

Overall I think they could have used every ounce of performance they could get given what Conroe is bringing, so in sum I think it's a bad move. But, as I suspect, if they absolutely have to cut cost to manage price and expect to compete with Conroe mid and low grade chips on price, then it fits their strategy. I still think it's a bad idea. I think they made their bread and butter on enthusiasts and this will not win them more of those.




RE: call me crazy
By eomhS on 6/15/2006 1:26:13 AM , Rating: 2
Or maybe their going to off load their 1mb production line to Dell, keep all the 512k inside, let Dell produce FX and Server Cpu's, that'd be a smart move...


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki