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AMD pushing 2x512KB chips instead

Not to the surprise of DailyTech, AMD representatives are telling its CPU distributors to play down 2x1MB L2 cache Windsor processor sales in favor of the 2x512KB AM2 parts.  Several days ago, DailyTech published the entire AMD July 24th pricing guide complete with price cuts across the board.  The price list was surprisingly devoid of AMD 2x1MB cache CPUs, and today we know the reason why.

Several US distributors all confirmed the same story with DailyTech, either claiming either a lack of information about the 2x1MB AM2 parts or claiming AMD employees were told to disregard 2x1MB cache desktop parts for the time being.

While distributors could not tell DailyTech exactly the reason for the reduction, the cost of running two separate cores and logistics for those cores is obviously eating at the bottom line for AMD.  The additional cache per chip means fewer chips per wafers and the additional SKUs means that more marketing dollars must be spent -- and when battling it out with Intel on the pricing front, every dollar counts.

Furthermore, AMD can dedicate all of its fab resources to work on a unified design rather than splitting development between two separate cache revisions.  AMD's Turion X2 lineup does not contain any 2x1MB L2 cache components.

Update 06/14/2006: Scott Wasson from The Tech Report seems to have also confirmed that the 2x1MB chips are toast.


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this makes good sense
By johnsonx on 6/14/2006 12:53:24 PM , Rating: 2
This helps define the desktop/workstation product lines a little better I think:

Sempron - 128k/256k cache
Athlon64 - 512k cache
Athlon64 X2 - 2x512k Cache
Athlon64 FX - 2x1Mb Cache
Opteron 1xx - 1Mb cache or 2x1Mb Cache

I'm assuming in there that for the most part the 1Mb cache single-cores are probably going away too. (I kinda wish the 128k Semprons would go away too though, but that's another story).

Let's realize that a 2x1Mb cache X2-4400 costs AMD more to make than a 2x512K cache X2-5000, yet they have to charge far less for the 4400. In business, that's called stupid.

If 2x1Mb cache parts are all FX's or Opterons, AMD can charge more for them. In business, this is called smart.

I do agree with the logic that offering mostly 512k cache chips vs Intel's 2mb & 4Mb chips could hurt them competitively among customers who don't understand, but that can't be the only issue considered.




RE: this makes good sense
By johnsonx on 6/14/2006 1:00:53 PM , Rating: 2
quote:
I'm assuming in there that for the most part the 1Mb cache single-cores are probably going away too.


Looks like I was right about that part too. In the recent price sheet, the 1Mb cache single-core A64's don't show a 7/24 price either. Indeed, I'm not even sure 1Mb Cache AM2 single cores ever existed.


RE: this makes good sense
By coldpower27 on 6/14/2006 2:10:41 PM , Rating: 2
Orleans was always a 512KB part there was never one slated with the current roadmaps for Socket AM2.

Though keep in mind the pricing drops do affect both Socket AM2 and Socket 939 so the San Diego and Toledo and "full" Windsor core pricing will remain where they are.


RE: this makes good sense
By johnsonx on 6/14/2006 4:56:14 PM , Rating: 2
I'll bet 1Mb cache 939's are going away too. There are only two left, the 3700 and 4000, plus remaining stock of FX55's and FX57s. Oddly Newegg still has some old Clawhammer 4000+ in stock as well.

Likewise the 2x1mb cache Toledos (aside from FX60) will disappear before long too.


RE: this makes good sense
By eomhS on 6/15/2006 1:22:14 AM , Rating: 2
happy owner of a 1mb 3700+ sckt 754!, i wonder if this will drive up the resale price of these 1mb'rs


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