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AMD pushing 2x512KB chips instead

Not to the surprise of DailyTech, AMD representatives are telling its CPU distributors to play down 2x1MB L2 cache Windsor processor sales in favor of the 2x512KB AM2 parts.  Several days ago, DailyTech published the entire AMD July 24th pricing guide complete with price cuts across the board.  The price list was surprisingly devoid of AMD 2x1MB cache CPUs, and today we know the reason why.

Several US distributors all confirmed the same story with DailyTech, either claiming either a lack of information about the 2x1MB AM2 parts or claiming AMD employees were told to disregard 2x1MB cache desktop parts for the time being.

While distributors could not tell DailyTech exactly the reason for the reduction, the cost of running two separate cores and logistics for those cores is obviously eating at the bottom line for AMD.  The additional cache per chip means fewer chips per wafers and the additional SKUs means that more marketing dollars must be spent -- and when battling it out with Intel on the pricing front, every dollar counts.

Furthermore, AMD can dedicate all of its fab resources to work on a unified design rather than splitting development between two separate cache revisions.  AMD's Turion X2 lineup does not contain any 2x1MB L2 cache components.

Update 06/14/2006: Scott Wasson from The Tech Report seems to have also confirmed that the 2x1MB chips are toast.

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Sensible for AMD
By psychobriggsy on 6/14/2006 12:24:21 PM , Rating: 2
The 512KB parts are cheaper to make as they have smaller dies, and the 1MB parts can go into the server marketplace, where they'll make more money.

Indeed maybe AMD need all the 1MB dies for the Opterons and simply can't guarantee supplies for AM2, hence this news.

Have to admit I'm not too impressed with AMD's cache size improvements in the past 3 years. Of course, they haven't required it, but it seems complacent. Their 65nm cache cell size is quite good though, which should allow for greater cache sizes and density (4MB L3 caches I imagine).

RE: Sensible for AMD
By dntknwhw on 6/15/2006 2:49:42 AM , Rating: 2
amd should cut down the cache, esp. when 64bit progs are starting to came out.

64bit progs are fatter than 32bit progs, and a large cache can be handy!

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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