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AMD pushing 2x512KB chips instead

Not to the surprise of DailyTech, AMD representatives are telling its CPU distributors to play down 2x1MB L2 cache Windsor processor sales in favor of the 2x512KB AM2 parts.  Several days ago, DailyTech published the entire AMD July 24th pricing guide complete with price cuts across the board.  The price list was surprisingly devoid of AMD 2x1MB cache CPUs, and today we know the reason why.

Several US distributors all confirmed the same story with DailyTech, either claiming either a lack of information about the 2x1MB AM2 parts or claiming AMD employees were told to disregard 2x1MB cache desktop parts for the time being.

While distributors could not tell DailyTech exactly the reason for the reduction, the cost of running two separate cores and logistics for those cores is obviously eating at the bottom line for AMD.  The additional cache per chip means fewer chips per wafers and the additional SKUs means that more marketing dollars must be spent -- and when battling it out with Intel on the pricing front, every dollar counts.

Furthermore, AMD can dedicate all of its fab resources to work on a unified design rather than splitting development between two separate cache revisions.  AMD's Turion X2 lineup does not contain any 2x1MB L2 cache components.

Update 06/14/2006: Scott Wasson from The Tech Report seems to have also confirmed that the 2x1MB chips are toast.

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It's because of DELL order....
By fikimiki on 6/14/2006 12:10:56 PM , Rating: 2
1. AMD is fighting for more capacity
2. Dell is going to sell AMD desktop soon
3. Who could imagine that FAB30, 36 and 7 is not enough (?)
4. Where is Conroe?

RE: It's because of DELL order....
By firewolfsm on 6/14/2006 12:17:43 PM , Rating: 2
Dell is only using AMD for servers

By firewolfsm on 6/14/2006 12:21:58 PM , Rating: 2

By AstroCreep on 6/14/2006 5:09:03 PM , Rating: 2
Wait a sec...
I always thought that step three was supposed to be 'Profit'. :p

By animedude on 6/15/2006 4:01:59 PM , Rating: 2
Actually AMD is going all out to bite P4. Consumers can't get a conroe due supply problem and they know P4s $uck, and the price for AMD cpus are right. Great move by AMD. Crank up production to go for Intel's weakness.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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