Piracy Warnings Kick in for AT&T, Cablevision, Comcast, Time Warner, and Verizon Customers
October 21, 2012 1:50 PM
comment(s) - last by
If you download files via bittorrent, you may receive a menacing notice
With lawsuit campaigns generating a firestorm of negative publicity and in general
losing far more than they make in settlements
, big media is turning to a new tactic on its "war" on piracy.
I. Warnings Rollout
AT&T, Inc. (
), Cablevision Systems Corp. (
), Comcast Corp. (
), Time Warner Cable, Inc. (
), and Verizon Communications Inc. (
) will become test candidates for a
new system of warnings
to customers who file share. The rollout will last about two months, and by the end pirating customers may be in for unpleasant surprises.
The media industry will largely be "footing the bill" for the piracy policing. Their efforts rely on a company called MarkMonitor, which trolls BitTorrent networks, collecting IP addresses. MarkMonitor recently became a subsidiary of Thomson Reuters Corp. (
) in July, ending over a decade of independence. The company has made a name for itself fighting against
illicit online drug marketplaces
and so-called travel agency "brand-jacking". Now it sets its sights on the biggest challenge of them all -- trying to sneak around the underbelly of the peer-to-peer piracy and data-mine information on its participants.
The information collected will be anonymized and sent to the ISPs, who will in turn match it to their customers and send out warnings. The initial warning will be a "friendly" notice with suggestions of how to obtain content legally and tips on securing your connection (in case the infringer is a third party).
If customers do not heed the warning and continue to show up on MarkMonitor's list, they will next be asked to sign a waive acknowledging they received the latest warning. After that, additional warnings will earn "mild" punishments, including throttling the user's connection or forcing them to watch "educational" anti-piracy programming in order to keep connected.
Digital pirates will face warnings and mile punishments, thanks to a new alliance between ISPs and big media.
Users who feel they have been unjustly notified can challenge the notice -- but it will cost them. The cost per challenge is a one-time fee of $35 USD.
The program is being overseen by the
Center for Copyright Information
(CCI). Its big media backers including the Motion Picture Association of America (MPAA) and the
Recording Industry Association of America
(RIAA), both notorious in their own right
for committing for-profit "piracy" of small content-producers' work
. Other major participants in the CCI are individual big content producers including Sony Corp. (
), The Walt Disney Comp. (
), News Corp. (
) (and its Fox subsidiaries), and Vivendi SA (
) subsidiaries UMG and EMI.
II. Piracy Killer? Uncertainty Remains
No one knows quite how well the system -- geared at annoying pirates enough to change their ways -- will work. But assuming that big media sticks to its promise of not terminating file sharers, it's at least a step forward from the punitive and unaccountable tactics used in the past -- tactics that hurt both customers and the media industry's pocketbooks.
a tough puzzle
One question is whether it is harmful in the first place. After all, copying illicitly a digital work is somewhat different than stealing a physical commodity. Some evidence indicates that piracy is not truly costing the industry any revenue (in the sense that customers often use piracy to sample, and would not necessarily buy the content legitimately in the absence of piracy). Some evidence even points to piracy increasing revenues, evidenced by studies that show
pirates purchase more music legally
than their peers.
It is unclear whether piracy hurts media revenue. [Image Source: MiNDFOOD]
So what exactly are the best ways to stop online piracy? Much promise exists in the option of ad-supported content models, such as internet radio. But the challenge is getting big media on board with these kinds of new technologies, when their executives are often fearful that they will hurt their company's bottom line.
A final question is whether the industry will keep its promise regarding no terminations, or whether this is simply a prelude to more draconian measures. In
a recent leaked letter
the RIAA expressed its desire to terminate pirates. But of course, such a plan would likely be resisted by the ISPs who
balk at the idea of turning away paying customers
. In the face of that resistance it's unclear whether big media could manage to push any sort of more punitive plan into place.
This article is over a month old, voting and posting comments is disabled
RE: WTF is this crap?
10/22/2012 5:38:14 PM
I think the point is to keep costs down by discouraging people from challenging. Of course this discourages both those who infringe and those who do not.
I think the point is suppose to be that you have already been proven guilty, and you are paying a fee to have the results double checked. Personally I think if they are unable to provide sufficient evidence of infringement when they send you the notice (including IP addresses, name of work accessed illegal, and company/individual infringed upon), then they should not be charging the $35.
I also think that if the $35 is payed and the challenge proves that there was a mistake, the one accused should receive $350 the payment as compensation for false accusation.
"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
RIAA's Leaked Letter Admits SOPA was "Ineffective", Plots Six-Strikes
July 31, 2012, 3:42 PM
Verizon, TWC, and Comcast to Play "Copyright Cop" for the RIAA
March 16, 2012, 12:31 PM
Google to Pay $500 Million in FDA Investigation of Pharmacy Ads Settlement
August 25, 2011, 9:50 AM
Global Fight Against Internet Piracy Continues
July 14, 2011, 3:20 PM
RIAA Spent $64M to Win $1.4M From Pirates Between '06 and '08
July 14, 2010, 8:35 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
iPhones May Get Curved Screens Next Year
August 24, 2016, 6:45 AM
Drones at the Airport
August 26, 2016, 5:00 AM
5 Easy Ways to Lower Blood Pressure By Monique C. Bethell, Ph.D.
August 25, 2016, 8:00 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
First Apple Computer Auctions for $815,000
August 27, 2016, 7:51 AM
Latest Blog Posts
First Self-Driving Car debut on the streets of Singapore
Aug 28, 2016, 4:10 PM
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information