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Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
 
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

 
 
Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
 
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
 
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
 
 
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
 
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.


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Not what I was expecting
By elderwilson on 10/24/2012 8:23:43 AM , Rating: 2
A lot of people are commenting that the mini is overpriced. I agree that $349 is more than it is worth, but I was actually expecting a price closer to $399. People are trying to use logic to justify the cost, but what you have to remember is that most of the people buying this aren’t looking at the competition. They are already locked into the Apple experience and I will buy pretty much anything Apple makes. Does this make Apple evil? No, it makes Apple brilliant. They have created a market where they do not have to compete on price, or even specs for that matter, and they will still out sell the competition.

Also all the comparisons to the Surface RT aren’t really fair. They are two different devices that have mostly different target customers. Plus, the price of the Surface RT (and most other windows tablets) is going to drop before Christmas. It wouldn’t surprise me at all the find deals for a RT with keyboard for $449 in December. Microsoft is just trying to capitalize on the hype before adjusting the price.




RE: Not what I was expecting
By elderwilson on 10/24/2012 9:23:55 AM , Rating: 2
quote:
They are already locked into the Apple experience and I will buy pretty much anything Apple makes.


Not a Freudian slip, just a typo. Disregard the "I".


"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan














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