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Print 101 comment(s) - last by NellyFromMA.. on Oct 25 at 10:23 AM

Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
 
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

 
 
Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
 
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
 
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
 
 
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
 
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.


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RE: $299 would have been better
By Tony Swash on 10/23/2012 7:20:19 PM , Rating: -1
quote:
While I agree with you that the price on the Mini is absurd,


It's not absurd it's just an expression of Apple's confidence in how much they utterly control the tablet market and pretty much control the profitable section of every market they operate in.

Apple don't need to eat into their margins, price is not a meaningful constraint on iPad Mini demand. The Mini along with the rest of the iPad family will sell in vast quantities in comings months. Apple will sell them as fast as they can make them.

If the demand curve is almost straight up the price curve is not a constraint. Apple don't just want to succeed they want to rewrite the rules of every major business they compete in - and so far they have consistently succeeded.

Poor old Microsoft - it must be a bit dispiriting to spend so much money and effort going nowhere.


RE: $299 would have been better
By retrospooty on 10/23/2012 9:00:46 PM , Rating: 4
Seriously Tony, not mocking you... What makes you so devout on this company??? I mean really, what can happen in someones life to make them so enamored with a company of all things?

I mean, I get liking a particular company, but to become so enthralled must be an interesting story at least. Why the extreme fanaticism?


RE: $299 would have been better
By maugrimtr on 10/24/2012 9:00:22 AM , Rating: 2
Someone is going to really disappointed because they fail to learn from history. Business can make a fortune revolving around key concepts and people in the short term but still lose large in the long run.

Apple lost its visionary leader. It's now seeing other companies moving rapidly to emulate its other advantages. Samsung has already started to dominate market share for smartphones, and Microsoft have moved into creating, in what most reviewers agree is, a well engineered competing product that runs Windows. Its OEMs just got a shocking wake-up call for 2013.

Apple's advantages are beginning to erode and they've also run out of market segments to revolutionize and dominate. iPods, iPhones and iPads are the full extent of anyone's imagined Sci-Fi future for mobile technology. Eye glasses or brain impants aside ;).

The next step will be share price erosion. Everyone knows that Apple is overpriced against market average and once investors notice the lack of other markets to invade, the growing competition and the strategic shifts in Samsung/Microsoft, that share price will start making people really nervous. Apple is long overdue a market correction once investor hysteria (read: speculation on continued bubble pricing) subsides.

What then for Apple?

Apple's genius has been its marketing and ability to so perfectly match customer expectations (at least when entering a market). That's the core pillar of their success. They have managed to avoid races to the bottom on prices through clever maneuvering and secretive development. That simply can't last - they're out of wriggle space and being forced into real competition. Now we have taller iPhones and smaller iPads - differentiation like that do not occur without something stressing your CEO about your competitiveness.

If they are really lucky, their decline will be fairly shallow - putting them on par with their peers. That might be enough to sustain them (if not their share price) so they can branch out into a stable diversified corporation that is not wholly reliant on a handful of markets under duress.


RE: $299 would have been better
By Tony Swash on 10/24/2012 11:51:43 AM , Rating: 1
Tee hee - here we go again.

Apple is doomed! Again. or at least doomed to get smaller. or make less money or something.

In fact of course the opposite will happen. How pleasing.


RE: $299 would have been better
By Tony Swash on 10/24/12, Rating: -1
RE: $299 would have been better
By Cheesew1z69 on 10/24/2012 12:58:14 PM , Rating: 4
Definition of FANATIC
: marked by excessive enthusiasm and often intense uncritical devotion <they're fanatic about politics>
— fanatic noun
— fa·nat·i·cal·ly adverb
— fa·nat·i·cal·ness noun
See fanatic defined for kids »

= You


RE: $299 would have been better
By Cheesew1z69 on 10/24/2012 1:00:30 PM , Rating: 2
Also, this "spends minutes" bullshit, you are all over this place all day, Android/MS articles included. You post the same exact shit day in and day out.

You are a loser... nothing more.


RE: $299 would have been better
By retrospooty on 10/24/2012 1:28:14 PM , Rating: 3
If that is how you see it, I dont know what to say... It sounds delusional. "Spends a few minutes a day" and "posting facts" are two phrases that just aren't true. You spend a great deal of time and effort defending Apple, every move they make and every product regardless of any info given as if you are on a mission. You have some facts, mixed with conjecture and spin and you regularly ignore facts to the contrary. In other words when evaluating "The truth, the whole truth and nothing but the truth", you get a Yes, No No.

You clearly have an agenda here, and I was just trying to get to the root of it. You do not simply "like Apple", that is gross misuse of the word "like" LOL. A lot of people like a particular company, they don't spend time defending every move they make and every single product every single day. What is it?


RE: $299 would have been better
By cyberguyz on 10/24/2012 5:47:25 AM , Rating: 2
My $250 Asus Nexus 7 eats this thing for lunch.

Just sayin..


RE: $299 would have been better
By degobah77 on 10/24/2012 7:36:46 AM , Rating: 1
Are you talking about profits again?

The rest of us are talking about technology.


RE: $299 would have been better
By NellyFromMA on 10/24/2012 3:18:32 PM , Rating: 1
I just want to know how Apple's market and supply dominance translates to consumer benefit, especially if they will never see a discount when compared to other products.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














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