backtop


Print 101 comment(s) - last by NellyFromMA.. on Oct 25 at 10:23 AM

Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
 
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

 
 
Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
 
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
 
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
 
 
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
 
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: The Budget Market?
By 91TTZ on 10/23/2012 4:41:09 PM , Rating: 2
quote:
All of Apple's devices are and always have been overpriced. That's become their trademark. They don't HAVE to compete on price like Android makers, and they're doing just fine.


Apple is terrified of Android. They've known since the original Android phones came along that a free OS with industry backing would seriously erode their profit margins, which is why they're doing everything they can to stifle Android's growth. It isn't working. Android devices are no longer bottom-of-the-barrel junk. They're very competitive in specs and quality and they're sold at a lower price.

Business is always a cat and mouse game. Large companies always want to maintain high profit margins while consumers want everything for the lowest price possible. Eventually the pressure to lower prices wins out and companies scramble to differentiate their products to regain that profit margin. They'll add features and try to tell us that those features justify the higher cost. At first that tactic works but eventually the product and market for that product evolves to the point that it's just a commodity.


"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki