Print 101 comment(s) - last by NellyFromMA.. on Oct 25 at 10:23 AM

Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.

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RE: What a piece of junk.
By geddarkstorm on 10/23/2012 3:02:22 PM , Rating: 2
At this price point, it's easily bested by the Nexus 7. Apple just doesn't know how to play price wars any more; that or they are just that confident in their user base and brand loyalty. Who knows, they might be right on that.

RE: What a piece of junk.
By MaulBall789 on 10/23/2012 3:19:33 PM , Rating: 2
I like and own several Apple products: 2005 iPod, 2011 iPad, 2012 iPhone. I even still use that old iPod every now and again. But this iPad Mini starting at $329... that's an awful lot of sour KoolAid to drink. It's just too much, plain and simple.

RE: What a piece of junk.
By TakinYourPoints on 10/23/2012 4:13:59 PM , Rating: 2
It is pointless if you already have a 10" iPad. I have a Kindle e-reader for books so I'm more than covered for both general use and reading.

RE: What a piece of junk.
By MaulBall789 on 10/23/2012 4:51:18 PM , Rating: 2
I am covered, yes, but I have a person that this Mini would have worked perfectly for. Though not at this price point. They already lost one Christmas sale, though Apple is probably not going to lose too much sleep over it.

RE: What a piece of junk.
By augiem on 10/23/2012 3:20:13 PM , Rating: 2
Apple just doesn't know how to play price wars any more

They've never played price wars.

RE: What a piece of junk.
By RufusM on 10/23/2012 3:49:14 PM , Rating: 2
At the price point, this is clearly for people who want an iPad and not just a tablet device.

I'm guessing the people who buy this will also have a full size iPad and want the small version reading or it will be for those who want an iPad but just can't scrape enough money together for a larger one.

RE: What a piece of junk.
By NellyFromMA on 10/24/2012 3:22:48 PM , Rating: 1
Apple doesn't sell hardware at cost becasue it doesn't need to. And thankfully, every app you use on it isn't hammered with ads.

The low quality of Android apps gets old after awhile. I love my S3 but I think thats mostly because I don't put sucky low quality apps on it, largely by avoiding most apps altogether.

Like it or not, Google is effectively giving away the Nexus 7 to not be overshaddowed as an also ran in the tablet market. That's not really a great business model for anyone, Google gets away with it because it profits on ads, the bane of all our existence.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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