Print 101 comment(s) - last by NellyFromMA.. on Oct 25 at 10:23 AM

Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.

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By btc909 on 10/23/2012 2:38:26 PM , Rating: 2
Can't imaging why Apple share are down at east $14 today. $329, whatever.

RE: 10/23/12
By lightfoot on 10/23/2012 2:58:29 PM , Rating: 1
Because Apple actually has to sell them in order for the price to matter.

Most people will look at the price and say - for only $170 more, I can get a real iPad.


For $130 less I can get a better tablet.

Price/performance puts this squarely in a no-man's zone.

RE: 10/23/12
By Uncle on 10/23/2012 3:55:49 PM , Rating: 2
If I read it right, the announcer Phil said that the ipad mini is a downsized, two generation ago,ipad2 for $329. So to me that is an admission of the expectation of the isheep laying their money down on a rehashed smaller iproduct, with a touch of hyper imarketing to the ilemmings . One of the reasons i am saying this is i care about humanity, but these isheep from apple continue to show the rest of the world that there is a sucker born every minute from the ifamily group.Kids emulate their parents, so i guess there will always be an ifamily somewhere who will keep iapple shareholders happy.:)

RE: 10/23/12
By TakinYourPoints on 10/23/2012 4:02:54 PM , Rating: 2
And yet it still sports faster hardware than 7" tablets, not to mention faster graphics hardware than other new 10" tablets.

Get mad at other hardware manufacturers for not keeping up, its crazy that Apple still has this sort of performance lead in tablets and phones.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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