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Print 101 comment(s) - last by NellyFromMA.. on Oct 25 at 10:23 AM

Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
 
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

 
 
Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
 
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
 
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
 
 
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
 
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.


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RE: $299 would have been better
By fishman on 10/23/2012 2:38:13 PM , Rating: 2
Not gonna happen with the ipod touch at $299.


RE: $299 would have been better
By augiem on 10/23/2012 3:15:26 PM , Rating: 2
iPod Touch sales are going to be destroyed by this. I would much rather have a mini tablet I can actually SEE what I'm reading/playing for $30 more. Anyone who owns/wanted an iPod touch for gaming will buy this instead. (No, I'm not one of them. I don't and will never own an iProduct and touchscreen gaming sucks.)


RE: $299 would have been better
By Nortel on 10/23/2012 3:22:31 PM , Rating: 2
iPod touch has its place. It's 16gb larger default size, fits into your pocket, higher resolution and comes with the new earbuds. I'm sure the color options will appeal to many people as well.


RE: $299 would have been better
By augiem on 10/23/2012 3:36:52 PM , Rating: 2
$329 iPad Mini is 16GB, not 8GB.
I do agree the size part might influence some sales for those who want a PMP. But even if iPod Touch does survive, probably many of iPad Mini sales will be diverted from potential Touch purchases.


RE: $299 would have been better
By augiem on 10/23/2012 3:37:45 PM , Rating: 2
Oh, I see Touch comes at 32GB default. Sorry. Didn't realize that.


By Dr. Kenneth Noisewater on 10/23/2012 4:46:19 PM , Rating: 2
16GB Touch should be $199, 32GB for $249.


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