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Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.

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RE: $299 would have been better
By Shadowself on 10/23/2012 2:38:01 PM , Rating: 2
Yes, it should have been starting at $299 at most. The extra $30 is 100% unwarranted.

Maybe they'll have supply issues like the iPhone5 and they want to make as much as they can because they can't ship them in huge quantities? Make an extra $30 on each of them while supplies are severely constrained?

I can't think of any other reason for such a stupid price point.

RE: $299 would have been better
By augiem on 10/23/2012 3:23:42 PM , Rating: 2
I'm not sure why everyone thinks this is so high for Apple. You're getting the same guts as an iPad 2 for $70 less. You really think 2.5" of screen space is worth more than $70? Screen size may be the most physically obvious feature, but cost of manufacturing doesn't scale with dimension.

Just because something is 1/2 the size doesn't mean it should be 1/2 the price. Heck, ultrabooks and slim laptops are the opposite -- you pay a premium for the shrinkage.

RE: $299 would have been better
By augiem on 10/23/2012 4:15:36 PM , Rating: 2
Correction: 1.8" of screen space

RE: $299 would have been better
By Shadowself on 10/23/2012 6:26:12 PM , Rating: 2
It's not the "1.8" smaller" that is the issue. It's that it is 65% of the screen real estate of the iPad2 with two generations old technology. AND it has a different class of competitors than the iPad2/3/4 does. Virtually all the competitors are as or more capable and cost less. Simply put, Apple is foolish if it thinks it can command the same margins in the 7" class as it can in the 10" class. At least in the 10" class the hardware is not an "also ran".

RE: $299 would have been better
By marvdmartian on 10/24/2012 9:40:33 AM , Rating: 2
Shoot, the "MAGIC" alone is worth the extra $30!

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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