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Apple goes for the kill in the tablet market

Although tablets have long existed on the market, it wasn't until Apple introduced the iPad in 2010 that the world stood up and took notice. Apple followed up on the success of the original with the iPad 2 in 2011 and the "New iPad" earlier this year.
 
While those 9.7" tablets were introduced with price points of $499 and above, Apple today is looking to conquer the budget market with the introduction of the iPad mini. The iPad mini forgoes the bulkier frame of its larger siblings for a more svelte frame and 7.85" display.

 
 
Speaking of the display, Apple's competitors can gloat a bit on this aspect of the iPad mini; at least when it comes to screen resolution. Like the original iPad and iPad 2, the iPad mini sports a 1024x768 resolution screen. Compared to the competition from Amazon and Barnes and Noble, the iPad mini comes up short:
 
Kindle Fire HD 7": 1280x800
Kindle Fire HD 8.9": 1920x1080
Nook HD 7": 1440x900
Nook HD+ 8.9": 1920x1280
 
Despite the seemingly archaic screen resolution -- which is being retained to maintain compatibility with the existing iPad app library and to reduce power consumption -- Apple points to superb viewing angles and better color reproduction.
 
 
The iPad mini uses a dual-core A5 processor, faster WiFi, Lightning connector, and includes a 5MP cameras on the back. The iPad mini is just 7.2mm thin, and weighs just 0.68 pounds. Battery life is rated at 10 hours.

The iPad mini starts at $329 for the 16GB model; add $100 for 32GB and $200 for 64GB. If you want LTE, you can add an additional $130 to each of those prices. The iPad mini will be available for pre-order starting Friday. The WiFi models will ship November 2.
 
The 9.7" iPad also got an update (now called the fourth generation model), and uses an A6X processor which is twice as fast as the previous A5X. It also has twice the graphics performance. The device has been updated with a FaceTime HD camera, Lightning dock connector, and faster Wi-Fi. It will also be available for pre-order on Friday.


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RE: $299 would have been better
By voodoobunny on 10/23/2012 2:31:32 PM , Rating: 2
I agree that 299 would have been better - the extra $30 (plus $100 for accessories) will definitely tip the scales for some people - but I think a lot of people will buy this as a "second iPad". If you've already invested in a lot of apps that a little someone really likes, and you want to get control of *your* device back without having to rebuild your app library from scratch, then the Mini makes a lot of sense.

I'm thinking "little fingers, little fingers"....


RE: $299 would have been better
By kmmatney on 10/23/2012 2:46:47 PM , Rating: 1
I have 2 iPads in the house (one mine and other other my sons), and I really don't see the point of the mini. I like about the larger screen of the iPad, but web pages are still quite small, and you have to do a lot of zooming to hit the right button. I'd rather just use my Phone as my "mini". You can get normal iPads at Microncenter for $449, and a new iPad2 is only $359!

http://www.microcenter.com/product/359947/iPad_2_1...


RE: $299 would have been better
By Nortel on 10/23/2012 3:18:37 PM , Rating: 2
The point of this is to compete against the iPod touch. If ou have two iPads and an iPhone 5, there would be no point in having one of these mini's. The iPod touch is $299 so anyone thinking the mini would be the same price was out to lunch.


RE: $299 would have been better
By DrChemist on 10/23/2012 3:36:18 PM , Rating: 2
That is the big disappointment in the whole thing. Same tech as the iPad 2 with a smaller screen by almost 2" for just about the same price. You will soon find that the iPad 2 will be either removed from the market or sell what is left and that is it. Because if I had a choice for the iPad 2 or iPad mini you would choose the larger screen any day. Not to mention cheaper accessories.


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