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4K resolution hardware will officially be called ultra HD

The Consumer Electronics Association (CEA) has announced the official name for the next generation 4K high-definition display technology: "Ultra High-Definition" or "Ultra HD." According to the CEA, the name is intended to infer the new format's superiority over conventional HDTV.

The CEA Board of Industry Leaders voted unanimously this week to recommend the previously mentioned names for the new next-generation HD resolution. Along with agreeing on a name, the CEA also outlined minimal performance characteristics to help consumers and retailers understand the benefit of the new technology set to begin rolling out this fall.

“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”

The core characteristics that the CEA agreed on include a minimum display resolution of at least 8 million active pixels with at least 3840 pixels horizontal and at least 2160 vertical pixels.

To meet the minimum needs the display will have to have an aspect ratio of at least 16 x 9. Devices meeting the specifications will also be required to have at least one digital input capable of carrying and presenting native 4K format video at 3840 x 2160 resolution without relying on upconverting.

Source: CE.org



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By DanNeely on 10/19/2012 7:39:09 PM , Rating: 2
Because the TV industry has become financially dependent on getting consumers to buy the Next big Thing every few years to keep their sales up. Sooner or later wider is going to work its way to the top of the list instead of being an oddball niche product (ex the 2650x1080 TV someone launched a year or two ago), and the TV industry drags he computer screen industry around like a dog on a leash.

The use of diagonal sizing will make this more attractive than the average bogoupgrade to the panel makers because Joe Sixpack won't realize that a 60" 2.33:1 TV is actually a smaller screen (area) than a 58" 16:10 tv (the equivalent area would be only 53"). As a result they can charge the same price per diagonal inch; the only number Joe will look at and boost their profit margins since they're getting more screens out of the same amount of glass/substrate.


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