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4K resolution hardware will officially be called ultra HD

The Consumer Electronics Association (CEA) has announced the official name for the next generation 4K high-definition display technology: "Ultra High-Definition" or "Ultra HD." According to the CEA, the name is intended to infer the new format's superiority over conventional HDTV.

The CEA Board of Industry Leaders voted unanimously this week to recommend the previously mentioned names for the new next-generation HD resolution. Along with agreeing on a name, the CEA also outlined minimal performance characteristics to help consumers and retailers understand the benefit of the new technology set to begin rolling out this fall.

“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”

The core characteristics that the CEA agreed on include a minimum display resolution of at least 8 million active pixels with at least 3840 pixels horizontal and at least 2160 vertical pixels.

To meet the minimum needs the display will have to have an aspect ratio of at least 16 x 9. Devices meeting the specifications will also be required to have at least one digital input capable of carrying and presenting native 4K format video at 3840 x 2160 resolution without relying on upconverting.


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Consumer adoption?
By danjw1 on 10/19/2012 11:44:06 AM , Rating: 2
Who actually thinks that any but a few actually want this? Most people still haven't even switched to Blu-ray. Why do these crazy people think they are going to be able to sell these sets to any but a few who have more money than sense?

RE: Consumer adoption?
By dlmartin53 on 10/20/2012 5:09:41 PM , Rating: 2
Very true, it is like 3D, every once and a while they roll it back out and try to sell it to the masses, but the masses don't see why they need it. If we had not stopped analog transmission and eliminated 4x3 it would still be the norm.

People on sites like this like technology, the rest of the world does not have a clue what were talking about or even care.
They buy it if the adds for it are compelling enough but most have it because we took away the old stuff. I am all for higher resolution but the manufactures are only looking for the next cash cow down the road. If they don't get it ready you can't push it on the masses.
Several comments on PS3 and XBOX whatever all point to how far behind the software for our tech lags. Programmers are still tweaking game consul output, consuls that are dinosaurs compared to the current PC's an enthusiast can put together.
And the transmission quality of our 1080p still sucks. You only get really good quality on physical media. I love all this stuff but I don't as yet do Blue-ray, I would like to but most of the content I watch is lousy compressed digital Satellite or cable, artifacts and all. But I find very few in my family that even seems to mind it or may even know what their seeing.
That is why 4k is 5 to 10 years off, we care but the vast majority do not have a clue or want the next step up.

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