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But trouble phonemaker does manage to be the street's pessimistic predictions

Generally it's a sign that things are looking fairly dire when a company goes to sell its headquarters.  And for embattled Finnish phonemaker Nokia Oyj. (HEX:NOK1V), another quarter has come and gone with news of a fresh round of financials [PDF] which, on the surface, look very ugly.

Nokia made €7.24B (~$9.49B USD) in revenue over the quarter, down 4 percent from last quarter and 19 percent from last year.  But there was a bit of good news.  Of 23 analysts surveyed by The Financial Times (UK), the average expectation was revenue of €6.93B (~$9.08B USD).  In other words things look very bad, but not quite as bad as the gloomy estimates lofted by the street.

Also in the good news category, Nokia managed to move 2.9 million Lumia (Windows Phones) in the quarter, despite an impending update to Windows Phone 8 on the horizon (which will not support current handsets).  That's down approximately a quarter from the 4 million moved in Q2, but, again, even the most successful smartphone companies like Apple, Inc. (AAPL) see similar dips at the end of their product cycle.

In the losses category, Nokia reduced its €826M ($1.08B USD) loss (Q2) to €576M ($755M USD) (Q3).  Losing three-quarters of a billion dollars in a quarter is bad by any measure, but the trimmed loss does offer some signs of hope for Nokia.


Nokia rebuts the argument that Windows Phone 8 and the Lumia 810/820/822/920s are its "last chance" at remaining relevant in the smartphone argument.  However, the sustained quarters of large losses would certainly seem to suggest that time is running out for Nokia -- once the world's largest smartphone maker -- to win customers back.

Sources: Nokia, FT [analyst estimates]



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RE: So They Come Up With a Winning Strategy...
By Tony Swash on 10/19/2012 10:01:36 AM , Rating: 1
quote:
exactly... If you wnat to make profit you have to sell phones. If you want to sell phones you need to use the OS that people are buying. Right now Android is getting over 50% of the market, Apple 17%


I think you need to do more than just sell phones. Apple makes 75% of all the profits of the world's entire handset business (not just smart phones) on 17% of the smart phone market. Other than Samsung nobody is making profits on Android. In order to make profits you do need to sell products but at the right price compared to costs.


RE: So They Come Up With a Winning Strategy...
By elleehswon on 10/19/2012 10:28:44 AM , Rating: 2
so, what you're telling me is that apple is price gouging?


By Cheesew1z69 on 10/19/2012 10:54:05 AM , Rating: 2
More like overpriced...


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