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Cadillac ELR production will begin in late 2013

General Motors (GM) announced that it plans to build the Cadillac ELR luxury coupe in the Motor City.

The Cadillac ELR, which is a two-door, plug-in hybrid sports car that is based off of the Converj concept vehicle, will be built at the Detroit-Hamtramck Assembly plant in Michigan. This will be a $35 million investment that will bump total product investment to $561 million.

"The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology," said Mark Reuss, General Motors North America President. "People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design." 


The Cadillac Converj concept vehicle was first unveiled at the 2009 North American International Auto Show. The ELR, which is the production model, will feature an electric drive unit, a T-shaped lithium ion battery and a four-cylinder engine-operator. 

GM said the move wouldn't add any extra jobs to the Detroit plant, but the company may reveal the ELR at the 2013 Detroit Auto Show. 

Cadillac ELR production will begin in late 2013. The expected MSRP for the ELR is around $60,000. 

Sources: General Motors, The Detroit Free Press



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We can only hope GM won't screw this up.
By jthistle on 10/17/2012 9:35:28 AM , Rating: 5
Remember the Volt concept looked cool and edgy but the reality was econobox. We can only hope with Cadillac being a premium brand they won't sacrifice the style like they did with the Volt.




By Brandon Hill (blog) on 10/17/2012 9:53:23 AM , Rating: 2
This one is actually turning out to look like the concept. Spy pics:

http://tinyurl.com/9jxe99p


RE: We can only hope GM won't screw this up.
By V-Money on 10/17/2012 11:34:27 AM , Rating: 3
Considering that this looks similar to my CTS-V coupe I wouldn't be surprised if it makes it to market looking pretty good. I have always loved the handle-less design on the doors, but my only complaint was the infotainment system. This should have cue on it though, I have never used it but I hear good things about it. I


By Brandon Hill (blog) on 10/17/2012 12:28:21 PM , Rating: 2
Luckily, in your case, the ELR does have CUE.


RE: We can only hope GM won't screw this up.
By Reclaimer77 on 10/17/2012 1:29:52 PM , Rating: 2
Do people generally look to Cadillac when they think edgy sport coupe though? It basically looks like last generations Celica with borrowed 350Z bits.


By Samus on 10/18/2012 4:11:10 AM , Rating: 2
I don't know what all the hate for the Volt styling is. Yes, it's based on the Cruze platform, but the MKZ is based on the Fusion platform. Both cost twice as much as their counterparts, so why does everyone just bash the Volt?

I see a LOT of Volt's in Chicago. I saw one backing out of a parkinglot I was in today, and I saw one on the highway last week. They look really good in person, and nothing like a Cruze. If it were a hatchback I'd consider one since I'd benifit greatly with my commute.


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