Quick Note: NYT Highlights "BlackBerry" Shame
October 16, 2012 3:40 PM
comment(s) - last by
Meanwhile, RIM is convinced its users are still in love with it
Embattled Canadian phonemaker Research in Motion, Ltd.'s (TSE:RIM) new marketing chief, Frank Boulben, recently told reporters that his company's fans
are so in love with BlackBerry 10
that he doesn't even need to do much to promote it, simply relying on social media word of mouth. He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."
But such worship of RIM's vaporous,
flagship product seemed far from the minds of former loyal users interviewed in
a recent piece
The New York Times
. The newspaper reports that BlackBerry owners are increasingly feeling a sense of shame and frustration at their dated devices.
Comments Los Angeles sales representative Rachel Crosby, "I’m ashamed of it. I want to take a bat to it. You can’t do anything with it. You’re supposed to, but it’s all a big lie."
Victoria Gossage, a 28-year-old hedge fund manager, recalls asking a concierge for a charger for her BlackBerry, bemoaning, "First he said, 'Sure.' Then he saw my phone and — in this disgusted tone — said, 'Oh no, no, not for that.' You get used to that kind of rejection."
Riding aboard the Rimdenberg appears to trigger shame.
[Image Source: Jason Mick/DailyTech LLC]
"I feel absolutely helpless. You’re constantly watching people do all these things on their phones and all I have going for me is my family’s group BBM chats."
Craig Robert Smith, a Los Angeles musician, comments, "BlackBerry users are like MySpace users. They probably still chat on AOL Instant Messenger."
Harsh. But not as harsh as Nick Mindel, a 26-year-old investment analyst, assessment of RIM's
odd attempt to serenade developers
. He opines, "This is the sign of a desperate company."
Of course the article is all a house of anecdotal cards, but its nearly impossible to report on mobile news without getting the overwhelming feeling that next to no one really wants a BlackBerry these days.
The editors over at
took offense to the
decided to poll their own readers
. So far, nearly 24 percent of their respondents are "embarrassed" by their BlackBerry.
So is BB10 really "marketing itself"? You be the judge of that.
This article is over a month old, voting and posting comments is disabled
10/17/2012 1:18:47 AM
I've had a lot of Blackberry's and all the mini and micro-USB models took any source of power.
The only phones I've had that were picky about their power adapters were Motorola's.
I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009. Then went WebOS and loved it until finally being forced into the Android camp (basically because iOS is crap and WinMo is crap+1.
10/17/2012 8:48:02 AM
"I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009."
Exactly... By the time you went with Palm it was clear that Blackberry wasn't keeping up and their OS was just old and sub-par. Now, years later and its still all they have. LOL.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Analyst: Don't Expect RIM's BB10 Until March 2013
October 9, 2012, 3:00 PM
RIM CEO: We Want to be in Third Place
September 26, 2012, 11:11 AM
RIM's CMO Says BlackBerry 10 is so Popular it Advertises Itself
July 10, 2012, 1:51 PM
Some High-End Luxury Watchmakers Crack Down Hard on Smartwatch Faces
November 26, 2014, 1:28 AM
Microsoft Admits Lumia 925 and 1020 Have Sleeping Sickness, Bug Fix is Planned
November 24, 2014, 1:12 PM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Most Popular Articles
Uber Exec Threatens to "Spend Millions" to Stalk Female Reporter and Her Family
November 19, 2014, 12:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Rand Paul Casts Crucial "No" Vote on Obama-Backed PATRIOT Act Renewal Bill
November 19, 2014, 5:15 PM
FTC Announces Crackdown on Computer Speedup/Tech Support Scams
November 20, 2014, 1:40 PM
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information