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Meanwhile, RIM is convinced its users are still in love with it

Embattled Canadian phonemaker Research in Motion, Ltd.'s (TSE:RIM) new marketing chief, Frank Boulben, recently told reporters that his company's fans are so in love with BlackBerry 10 that he doesn't even need to do much to promote it, simply relying on social media word of mouth.  He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."

But such worship of RIM's vaporous, oft delayed flagship product seemed far from the minds of former loyal users interviewed in a recent piece by The New York Times.  The newspaper reports that BlackBerry owners are increasingly feeling a sense of shame and frustration at their dated devices.

Comments Los Angeles sales representative Rachel Crosby, "I’m ashamed of it.  I want to take a bat to it.  You can’t do anything with it. You’re supposed to, but it’s all a big lie."

Victoria Gossage, a 28-year-old hedge fund manager, recalls asking a concierge for a charger for her BlackBerry, bemoaning, "First he said, 'Sure.' Then he saw my phone and — in this disgusted tone — said, 'Oh no, no, not for that.'  You get used to that kind of rejection."

RIMdenberg
Riding aboard the Rimdenberg appears to trigger shame.
[Image Source: Jason Mick/DailyTech LLC]

"I feel absolutely helpless.  You’re constantly watching people do all these things on their phones and all I have going for me is my family’s group BBM chats."

Craig Robert Smith, a Los Angeles musician, comments, "BlackBerry users are like MySpace users.  They probably still chat on AOL Instant Messenger."

Harsh.  But not as harsh as Nick Mindel, a 26-year-old investment analyst, assessment of RIM's odd attempt to serenade developers.  He opines, "This is the sign of a desperate company."

Of course the article is all a house of anecdotal cards, but its nearly impossible to report on mobile news without getting the overwhelming feeling that next to no one really wants a BlackBerry these days.

The editors over at CrackBerry took offense to the NYT's article and decided to poll their own readers. So far, nearly 24 percent of their respondents are "embarrassed" by their BlackBerry.

So is BB10 really "marketing itself"?  You be the judge of that.

Source: NYTimes



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RE: What?
By Philippine Mango on 10/16/2012 5:47:30 PM , Rating: 2
The micro usb connector on blackberries is the same as on anything else, completely and totally standard.


RE: What?
By retrospooty on 10/16/2012 6:12:36 PM , Rating: 3
At least Any BB made in the last 3 to 4 years is micro-usb and the same voltage req's as any phone built on Earth except Apple. Older than that may be different, but that would be a a really old phone.


RE: What?
By V-Money on 10/16/2012 7:09:00 PM , Rating: 3
Maybe she was just an idiot and walked into an Apple store...


RE: What?
By Samus on 10/17/2012 1:18:47 AM , Rating: 1
I've had a lot of Blackberry's and all the mini and micro-USB models took any source of power.

The only phones I've had that were picky about their power adapters were Motorola's.

I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009. Then went WebOS and loved it until finally being forced into the Android camp (basically because iOS is crap and WinMo is crap+1.


RE: What?
By retrospooty on 10/17/2012 8:48:02 AM , Rating: 2
"I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009."

Exactly... By the time you went with Palm it was clear that Blackberry wasn't keeping up and their OS was just old and sub-par. Now, years later and its still all they have. LOL.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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