Quick Note: NYT Highlights "BlackBerry" Shame
October 16, 2012 3:40 PM
comment(s) - last by
Meanwhile, RIM is convinced its users are still in love with it
Embattled Canadian phonemaker Research in Motion, Ltd.'s (TSE:RIM) new marketing chief, Frank Boulben, recently told reporters that his company's fans
are so in love with BlackBerry 10
that he doesn't even need to do much to promote it, simply relying on social media word of mouth. He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."
But such worship of RIM's vaporous,
flagship product seemed far from the minds of former loyal users interviewed in
a recent piece
The New York Times
. The newspaper reports that BlackBerry owners are increasingly feeling a sense of shame and frustration at their dated devices.
Comments Los Angeles sales representative Rachel Crosby, "I’m ashamed of it. I want to take a bat to it. You can’t do anything with it. You’re supposed to, but it’s all a big lie."
Victoria Gossage, a 28-year-old hedge fund manager, recalls asking a concierge for a charger for her BlackBerry, bemoaning, "First he said, 'Sure.' Then he saw my phone and — in this disgusted tone — said, 'Oh no, no, not for that.' You get used to that kind of rejection."
Riding aboard the Rimdenberg appears to trigger shame.
[Image Source: Jason Mick/DailyTech LLC]
"I feel absolutely helpless. You’re constantly watching people do all these things on their phones and all I have going for me is my family’s group BBM chats."
Craig Robert Smith, a Los Angeles musician, comments, "BlackBerry users are like MySpace users. They probably still chat on AOL Instant Messenger."
Harsh. But not as harsh as Nick Mindel, a 26-year-old investment analyst, assessment of RIM's
odd attempt to serenade developers
. He opines, "This is the sign of a desperate company."
Of course the article is all a house of anecdotal cards, but its nearly impossible to report on mobile news without getting the overwhelming feeling that next to no one really wants a BlackBerry these days.
The editors over at
took offense to the
decided to poll their own readers
. So far, nearly 24 percent of their respondents are "embarrassed" by their BlackBerry.
So is BB10 really "marketing itself"? You be the judge of that.
This article is over a month old, voting and posting comments is disabled
10/16/2012 5:06:25 PM
Probably, but you'd be dumbfounded by how many people don't realize that. People occasionally stop into our IT Dept and ask for a charger for phone X. Chances are, if they didn't already pick up on the fact that it uses the same charger as the one they have, they also won't
you that it does. Probabilities are
high that they're upper management. And they need it ten minute ago.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
Analyst: Don't Expect RIM's BB10 Until March 2013
October 9, 2012, 3:00 PM
RIM CEO: We Want to be in Third Place
September 26, 2012, 11:11 AM
RIM's CMO Says BlackBerry 10 is so Popular it Advertises Itself
July 10, 2012, 1:51 PM
While FCC Debates Allowing In-flight Voice Calls, Delta is Already Saying “Nope”
December 18, 2013, 12:11 PM
New Mac Pro Launches Tomorrow, Starts at $2,999
December 18, 2013, 10:56 AM
LG Introduces Chrome OS-Powered "Chromebase" AIO
December 18, 2013, 9:46 AM
Google Testing Smart Thermostat in St. Louis
December 17, 2013, 11:43 AM
Microsoft Wins "Synchronized Calendar" Patent Case Against Motorola Mobility
December 17, 2013, 11:23 AM
President Barack Obama Meeting with Tech Leaders to Discuss HealthCare.gov, NSA
December 17, 2013, 10:59 AM
Most Popular Articles
China's Lunar Rover Enters Orbit, Prepares for Historic Sat. Landing
December 13, 2013, 5:00 PM
Metro-Enabled Firefox Browser Expected to Land After Two Years of Work
December 12, 2013, 5:21 PM
The History of Normandy: How Nokia Plotted a Low-End Android Line
December 11, 2013, 8:12 PM
Ten Senators Sponsor Bill to Scrap Corn Ethanol Market Manipulation
December 13, 2013, 1:52 PM
China's Moon Rover Lands Safe and Sound, Starts Snapping Pics
December 16, 2013, 1:22 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information