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Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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RE: Pricing
By Moishe on 10/17/2012 2:59:04 PM , Rating: 2
A lot of what you say is true, and the fact that you lay out your perspective is good. i.e. $500 as a "content" machine is high (for you).

I think that tablets are generally seen as non-productive devices, even by people who own them. An onscreen keyboard is the big reduction in functionality.

I have a different perspective, which drives my price threshold.
I won't buy a tablet to consume content on. I have a phone that has the internet, news, youtube, txt, email, netflix, etc. I don't need or want to spend $500 to read on. I will however pay good money for a tablet that lets me get part (or most) of the way into productivity on the go. The Surface keyboard and MS Office are a huge added value in this perspective.

I think that Microsoft is clearly avoid the "cheap" market and targeting those who want to stay in the Microsoft and/or productivity ecosystem. I think that's a pretty good sized market.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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