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Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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RE: stupid stupid price
By Moishe on 10/17/2012 2:17:18 PM , Rating: 2

What they are doing is saying "We are not some cheap, third-party tablet."

They are positioning the Surface RT as a competitor to the ipad, not to the smaller, slower android tablets.

Now whether that will work is debatable, but anyone in business knows you have to put your product in a spot. Pricing is one way of doing that.

Personally, I think this price is a good spot for it.

Here is what gives it added value:
Free MS Office home/student 2013
1st-party keyboard

The keyboard price is in-line with competitors and it a first-party, well designed accessory, not an aftermarket or after thought like a some.
Transformer Prime keyboard is ~$110
iPad keyboard is ~$75

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
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