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Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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Typical
By Visual on 10/17/2012 3:55:38 AM , Rating: 2
I do not want to argue about if the base model is worth the $500 it starts at or not... perhaps it could be justified, if it turned out the OS is as epic as it is hyped. Not the first time an MS OS adds $100-200 to a product. I did expect a lower price, being that it is a first-party product, but at least this leaves room for other manufacturers to compete fairly.

I do know however that an extra 32GB SSD capacity does not cost $100, nor does a crappy cheapo keyboard flap. Again, it is not unusual for extras and accessories for a product to be way overpriced. Much like the extras for X-box like HDDs or flash drives, remotes, controllers, controller batteries and chargers and whatever. Even Apple accessories follow this model.

No matter how much I personally despise it, such strategy can work quite well when you effectively have full control and a "monopoly" for providing accessories for a given platform. But it is a serious mistake to use that strategy here before the platform in question has even been launched, let alone established itself.

I could probably get over the overpriced base model, or the overpriced upgrades/extras, but not both at once. Hell no.




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