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Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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RE: stupid stupid price
By Helbore on 10/16/2012 6:44:32 PM , Rating: 2
Whilst I do think the Surface is priced about $100 higher tha it should be, you are kinda underselling its specs.

Nexus 7 has 8 and 16GB of storage. Surface has 32 and 64GB, plus microSD. Plus USB2. Then there are the two cameras. The extra RAM. The optically-bonded screen. It also seems to have a higher quality production quality (and yes, I know we won't know for sure until we have it in our hands. But we also do know of certain quality issues that have plagued the Nexus 7). But all these little details soon add up.

The main reason surface is priced the way it is - I'm sure - is due to offsetting the fears of OEMs. Microsoft could have priced it lower, but knew doing so would upset their partners. Personally, I think that was a mistake and Ms should have at least offered Surface at a discount for the holiday period, just to encourage uptake of the platform. But I guess doing so would have alienated a lot of manufacturers who will also build cheaper Windows RT tablets.

Don't get me wrong, I think the price bracket you suggest is where it should have been placed. $350 with the touch cover included (extra for the type cover) was what I was expecting.

Having said that, Surface itself doesn't need to be a wild success. It's practically a physical piece of advertising for Windows 8 as a tablet OS. The fact that its been constantly talked about since its unveiling - even though there's been next-to-no further info on it until today just goes to show how successful its been at getting Windows 8 talked about by bloggers and tech journalists. If it sells poorly, but gets people buying cheaper Windows 8/RT devices instead, then it will have been a success.


RE: stupid stupid price
By Moishe on 10/17/2012 2:40:43 PM , Rating: 2
Spot on.

I was expecting about $500. MS isn't a budget player. They're not in the price game with the Nook, Kindles, and the 7.


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