Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
comment(s) - last by
Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
This article is over a month old, voting and posting comments is disabled
RE: stupid stupid price
10/16/2012 6:44:32 PM
Whilst I do think the Surface is priced about $100 higher tha it should be, you are kinda underselling its specs.
Nexus 7 has 8 and 16GB of storage. Surface has 32 and 64GB, plus microSD. Plus USB2. Then there are the two cameras. The extra RAM. The optically-bonded screen. It also seems to have a higher quality production quality (and yes, I know we won't know for sure until we have it in our hands. But we also do know of certain quality issues that have plagued the Nexus 7). But all these little details soon add up.
The main reason surface is priced the way it is - I'm sure - is due to offsetting the fears of OEMs. Microsoft could have priced it lower, but knew doing so would upset their partners. Personally, I think that was a mistake and Ms should have at least offered Surface at a discount for the holiday period, just to encourage uptake of the platform. But I guess doing so would have alienated a lot of manufacturers who will also build cheaper Windows RT tablets.
Don't get me wrong, I think the price bracket you suggest is where it should have been placed. $350 with the touch cover included (extra for the type cover) was what I was expecting.
Having said that, Surface itself doesn't need to be a wild success. It's practically a physical piece of advertising for Windows 8 as a tablet OS. The fact that its been constantly talked about since its unveiling - even though there's been next-to-no further info on it until today just goes to show how successful its been at getting Windows 8 talked about by bloggers and tech journalists. If it sells poorly, but gets people buying cheaper Windows 8/RT devices instead, then it will have been a success.
RE: stupid stupid price
10/17/2012 2:40:43 PM
I was expecting about $500. MS isn't a budget player. They're not in the price game with the Nook, Kindles, and the 7.
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012, 9:08 AM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Microsoft "Hopes" Developers Will Make Xbox One Games Unplayable Offline
May 24, 2013, 12:13 PM
Federal Judge Sides with U.S. DOJ in Apple E-Books Preliminary Hearing
May 24, 2013, 11:46 AM
HTC Considers "Senseless" One Smartphone
May 24, 2013, 8:00 AM
HTC One Hits 5 Million Sales in First Month, Despite Issues
May 23, 2013, 4:04 PM
HTC First's Arrival in UK Canceled, Facebook Assesses "Home" Feedback
May 23, 2013, 3:02 PM
Microsoft Expands Windows Azure in Asia, Mocks iPad in New Commercial
May 23, 2013, 12:06 PM
Most Popular Articles
High School Student Creates Storage Device that Can Charge in 20 Seconds
May 20, 2013, 6:51 AM
Apples Tries to Use Decade-Old Patents to Ban Samsung Galaxy S IV
May 22, 2013, 3:00 PM
NASA Awards $125,000 Grant for 3D Printed Food on Long-Term Space Travels
May 21, 2013, 1:32 PM
Microsoft Announces Voice-Controlled "Xbox One"
May 21, 2013, 12:55 AM
Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues
May 17, 2013, 3:23 PM
Latest Blog Posts
Lumosity: Does it Work?
May 22, 2013, 8:20 PM
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information