Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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RE: stupid stupid price
By Scrogneugneu on 10/16/2012 5:54:50 PM , Rating: 2
My bet is on them not coming.

How many potential sales are you looking at right now if you develop for Windows RT?


How many potential sales are you looking at at the start of 2013 if you develop for Windows RT?

Unless the Surface RT magically outsells the iPad and/or the Nexus tablets this Christmas for no reason at all, not much either.

As it is, the Surface RT project is gonna crash and burn. The full Surface, running Windows 8, has great potential. But if they price the handicapped version as high as the iPad, what will the real Surface cost be?

RE: stupid stupid price
By freedom4556 on 10/16/2012 6:41:43 PM , Rating: 2
How many potential sales are you looking at right now if you develop for Windows RT?

That's not quite true. Any app targeting Metro will work on RT and 8/Pro equally, regardless of whether or not the device is Intel/ARM or even a tablet or not.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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