Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
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Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
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RE: stupid stupid price
10/16/2012 5:39:44 PM
Same here, but having a gateway for Windows mobile developers on the desktop is better than having none at all. I don't expect an immediate success like iOS, but I do think it'll increase year-over-year at a steady pace.
RE: stupid stupid price
10/17/2012 2:37:06 PM
Good point... plus MS is looking at this as an entrance into ARM, which they need. The R&D alone is worth a lot.
I kind of see this as the first xBox. MS knows it needs to have a WinRT code base, a StoreFront, a genuine mobile strategy, and a team that can design quality devices (because the 3rd-party guys are hedging bets and half-assing it.)
As with the xBox, this version is a stepping stone. It's innovation, and that's a good thing, even if this particular device fails to take off.
The cries of "game over" the end is near" etc... are absurd and childish. That kind of attitude is what prevents people from succeeding. In business (and in life) if you give up at the first failure, you'll become nothing and your competitors will win.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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