Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
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Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
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RE: stupid stupid price
10/16/2012 5:34:42 PM
developers. Come on, this is easy!
RE: stupid stupid price
10/16/2012 6:51:14 PM
Actually, no. Visual Studio developers. MSDN subscriber developers.
Pretty much the entire Microsoft development community will have access to the tools to build metro apps. When you consider that Vista was deemed a failure with a mere ~200 million sales, its not hard to believe that most developers with immediate "free" access to the tools to build metro apps will do so on the assumption that even a "failed" Windows release will result in a massive market to tap.
This isn't like Windows Phone, where the entire platform needs selling to consumers. Windows 8 will be on lots of PCs that will be selling regardless of how quicly people jump on the new-hardware/post-PC devices.
They've got nearly 4000 apps on a platform that hasn't hit general availability yet. They've got confirmed apps from big names guaranteed to be ready for GA. It's already not a dead platform as far as the ecosystem goes.
RE: stupid stupid price
10/16/2012 7:05:20 PM
I never said that Metro was a dead platform. I've been saying what you did, which is that Windows 8 will be an opportunity for Windows Metro tablet apps to catch on. I've also been saying that the iPhone and iPad currently have the largest and most profitable mobile ecosystem right now. Obviously all of this can change, and part of it is contingent on how many VS developers continue to jump over from desktop to making mobile apps, which of course depends on how many customers start using Metro.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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