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Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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RE: Yeah too expensive.
By TakinYourPoints on 10/16/2012 5:09:03 PM , Rating: 2
On the one hand you're getting 32GB, which is good at that price. On the other hand you're getting slower hardware with the Tegra 3 (why hasn't a replacement for this come out yet?) and a much lower res display.

Yeah, it really isn't price competitive with the iPad given that it is a lower quality device. More importantly, it doesn't have the momentum or brand recognition that the iPad does. It really should be priced less to better reflect the hardware that actually Surface has.


RE: Yeah too expensive.
By Moishe on 10/17/2012 2:26:48 PM , Rating: 2
Did you read the MS Surface team on reddit?

http://www.reddit.com/r/IAmA/comments/11kyja/iam_p...

One of the things they addressed was the resolution. In my mind (techie) I tend to go for the "bigger is better" concept. I thought, geez, how can they compete with the retina display... but I see their reasoning behind the resolution and I respect it for what it is. Whether is works or not is yet to be seen.

One thing Surface has against it is that based on pure spec numbers, the Surface will look bad in a couple of ways. It may not mean anything in practical senses, but it's still a checkbox that some will use to compare.

On the other hand, most consumers won't even look at the checkbox. They'll see the device in person, the price, and the other benefits and make their judgement.


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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