Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
comment(s) - last by
Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
This article is over a month old, voting and posting comments is disabled
RE: Yeah too expensive.
10/16/2012 5:09:03 PM
On the one hand you're getting 32GB, which is good at that price. On the other hand you're getting slower hardware with the Tegra 3 (why hasn't a replacement for this come out yet?) and a much lower res display.
Yeah, it really isn't price competitive with the iPad given that it is a lower quality device. More importantly, it doesn't have the momentum or brand recognition that the iPad does. It really should be priced less to better reflect the hardware that actually Surface has.
RE: Yeah too expensive.
10/17/2012 2:26:48 PM
Did you read the MS Surface team on reddit?
One of the things they addressed was the resolution. In my mind (techie) I tend to go for the "bigger is better" concept. I thought, geez, how can they compete with the retina display... but I see their reasoning behind the resolution and I respect it for what it is. Whether is works or not is yet to be seen.
One thing Surface has against it is that based on pure spec numbers, the Surface will look bad in a couple of ways. It may not mean anything in practical senses, but it's still a checkbox that some will use to compare.
On the other hand, most consumers won't even look at the checkbox. They'll see the device in person, the price, and the other benefits and make their judgement.
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012, 9:08 AM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Heavy Users of Verizon’s “Unlimited” LTE Data Could Soon See Targeted Throttling
July 25, 2014, 1:52 PM
Motorola Moto X+1 Makes Appearance in Leaked Photos
July 25, 2014, 12:06 PM
Sony Finally Adds 3D Blu-ray Support to PS4
July 24, 2014, 3:44 PM
IDC: Although Apple Remains at Top of Tablet Market, Share Falls from 33% to 26.9%
July 24, 2014, 1:24 PM
Thanks in Part to Strong G3 Launch, LG Sells 14.5 Million Smartphones in Q2
July 24, 2014, 10:18 AM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information