Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
comment(s) - last by
Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
This article is over a month old, voting and posting comments is disabled
RE: stupid stupid price
10/16/2012 4:15:22 PM
The point is that the I-Pad is dictating pricing points and we all know Apple has an extremely high profit margin on them. That's not how the tech market has normally worked in the past. Slim margins on high volume is what I like to see.
Gimmi more GeeBees for my buck
RE: stupid stupid price
10/16/2012 4:53:30 PM
Businesses like to make money. The majority of Apple's money made hardware wise is by driving labor costs extremely low and dominating the purchases of various supplies used by using its large volume purchases to negotiate.
Microsoft isn't exactly in that position. I suspect they won't profit a ton from Surface sales. They certainly won't from other vendors devices as compared to traditional licensing costs.
It's just not Apples to Apples (pun intended)
RE: stupid stupid price
10/16/2012 6:02:53 PM
Apple's profit margins are partly driven by dominating the supply chain. They outlay billions for components years in advance. They also know they'll sell tens of millions of units so they can buy in larger volume, further driving down their component and production costs. This means that they can release higher specced tablets and smartphones with better components at prices that the competition cannot match.
Again, supply chain is a huge reason why this is happening. Apple is simply getting better components for less money. What is a good profit margin for Apple is a poor one for others using lower end parts, even if they're selling at the same price as the iPad or close. If other companies really try and undercut (like Amazon) then they stand to make no money on hardware, but they also have a different business plan since they have advertising on the lock screen, etc etc.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012, 9:08 AM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
ZTE Nubia 5S mini LTE 4.7" Smartphone Headed to U.S. for $280 Unlocked
August 20, 2014, 10:37 AM
AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014, 9:27 PM
Sharp's "Edge-to-Edge" AQUOS Crystal Smartphone Coming to Sprint for $239 Off-Contract
August 19, 2014, 7:31 PM
After 34 Years With Microsoft, Steve Ballmer Parts Way to Focus on LA Clippers
August 19, 2014, 4:17 PM
HTC One (M8) for Windows Officially Announced for Verizon Wireless
August 19, 2014, 12:15 PM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Cell Phone Thief Calls 911 After Her Victim Chases Her and Her Male Cohort
August 14, 2014, 12:11 PM
Smarter Wired, Wireless Chargers Set to Shake Up Mobile Industry
August 14, 2014, 6:39 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information