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Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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RE: Yeah too expensive.
By Labotomizer on 10/16/2012 2:13:50 PM , Rating: 2
I agree, but BYOD is part of the problem. We're all about embracing it and assisting companies implement it but it's often more difficult than you would think. If I spend $700 on a tablet that's mine, I would have a hard time agreeing to load company software to control my device.

I think we'll see a push back on this over the years. As it is we have people removing Exchange accounts from their mobile devices because they know we can wipe the device when they are terminated, and in a handful of cases we've done so. I hate doing it but I prefer to keep my job so I do what the higher people want us to do.


"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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