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Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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By 91TTZ on 10/16/2012 1:13:30 PM , Rating: -1
Microsoft is the newcomer in this tablet market and Apple is the established leader.

When a clueless consumer wants an "iPad", they can either get a genuine iPad or they can get a competitor that's trying to sell their product for more money. That's a pretty hard proposition in the consumer electronics space. Remember, the target market is not computer savvy businesspeople but your everyday consumer.

They're used to being the bully in their respective market that can charge a high price with a fat profit margin. Now they're the newcomer and they're still trying to do the same thing. Microsoft is going to fail hard.

By Kyuu on 10/16/2012 3:44:22 PM , Rating: 2
... What? The SurfaceRT is not more expensive than the iPad. What are you tripping on?

Hint: compare it against the *current* iPad. I have no idea why people are comparing pricing against the *old* iPad.

By Taft12 on 10/16/2012 4:36:48 PM , Rating: 2
At Best Buy the price of entry on the sticker will be the same. It's all consumers will care about.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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