Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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RE: Yeah too expensive.
By Labotomizer on 10/16/2012 11:08:06 AM , Rating: 2
I don't know, I think it's a smart move. If you're MS you can't undercut your OEMs by too much. It's also of extremely high build quality and with 32GB of storage it's interesting. It also has USB so any USB keyboard will work so I'm not sure I'd need the smart cover, but since I'll be ordering one on the work dollar I'll certainly get it with one.

With office support all I need is a Citrix Receiver, which I would imagine will come pretty quick, to make it a very solid offering for our sales staff. It's almost exactly what we need and at $600 it's cheaper than other options we've looked at, and we can control them using centralized management unlike the iPad. So it has some serious pluses.

But from a consumer standpoint? You might be right, I'll reserve judgement until I get it in my hands.

RE: Yeah too expensive.
By Manch on 10/16/2012 11:54:08 AM , Rating: 2
Couldnt agree with you more. About the central mgmt tho, there are options that will allow you to control a mix of Android & Ipad/phone products that works extremely well. Check out We're looking into this where I work at. Very interesting for companies looking for a BYOD solution, but also from a data security standpoint

RE: Yeah too expensive.
By Labotomizer on 10/16/2012 2:13:50 PM , Rating: 2
I agree, but BYOD is part of the problem. We're all about embracing it and assisting companies implement it but it's often more difficult than you would think. If I spend $700 on a tablet that's mine, I would have a hard time agreeing to load company software to control my device.

I think we'll see a push back on this over the years. As it is we have people removing Exchange accounts from their mobile devices because they know we can wipe the device when they are terminated, and in a handful of cases we've done so. I hate doing it but I prefer to keep my job so I do what the higher people want us to do.

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