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Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
 
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
 
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
 
 
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
 
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
 
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
 

Source: Microsoft



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RE: DOA
By Bubbacub on 10/16/2012 10:38:45 AM , Rating: 2
16gb of storage space does not cost $100


RE: DOA
By Bubbacub on 10/16/2012 10:41:25 AM , Rating: 2
i.e. they should be able to compete with apple at the $399 price point (esp given apple's large profit margin)


RE: DOA
By Moishe on 10/17/2012 2:28:51 PM , Rating: 2
Doesn't matter how much the components cost.


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