Microsoft Announces Official Surface RT Pricing, to Start from $499
October 16, 2012 9:30 AM
comment(s) - last by
Microsoft targets iPad pricing
Microsoft has gone official with pricing on its
Surface RT tablets
. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is
, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:
This article is over a month old, voting and posting comments is disabled
10/16/2012 10:09:03 AM
I would like one of these but I'm thinking at that price I will just go with a W8 Laptop. What a shame about the pricing. I was hoping for a $399 for the whole kit and Kaboodle. I could almost see $499 but now we are just getting to high for what it is, an item to consume content. On the RT version I suspect that content creation will be difficult.
I do plan on getting a new Kindle HD 8.9" for my wife at $399 though.
10/16/2012 12:07:37 PM
Yeah, 'cause the Kindle is great for content creation ;-)
10/17/2012 2:59:04 PM
A lot of what you say is true, and the fact that you lay out your perspective is good. i.e. $500 as a "content" machine is high (for you).
I think that tablets are generally seen as non-productive devices, even by people who own them. An onscreen keyboard is the big reduction in functionality.
I have a different perspective, which drives my price threshold.
I won't buy a tablet to consume content on. I have a phone that has the internet, news, youtube, txt, email, netflix, etc. I don't need or want to spend $500 to read on. I will however pay good money for a tablet that lets me get part (or most) of the way into productivity on the go. The Surface keyboard and MS Office are a huge added value in this perspective.
I think that Microsoft is clearly avoid the "cheap" market and targeting those who want to stay in the Microsoft and/or productivity ecosystem. I think that's a pretty good sized market.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012, 9:08 AM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
iLate: CEO Tim Cook Says Apple Watch Will Ship in April
January 28, 2015, 3:03 PM
Amazon's Fire Sale on Fire Phone Steps up in UK w/ 1-Day Sale @ $150 Unlocked
January 28, 2015, 11:53 AM
Apple Sees Record Profit of $18 Billion, Sells 74.5 Million iPhones in Q1 FY2015
January 27, 2015, 6:01 PM
Apple Might Miss High-End of Analyst Estimates, Microsoft Earnings Hint
January 27, 2015, 3:14 PM
Microsoft Smartphone Sales Up 28 Percent as Lumia Budget Models Gain Ground
January 27, 2015, 8:30 AM
Quick Note: Special 20th Anniversary PlayStation 4 Raises $128,000 for Charity
January 26, 2015, 4:14 PM
Most Popular Articles
Under the Hood: How DirectX 11.3 and 12 Will Supercharge Windows 10 Gaming
January 23, 2015, 12:34 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
Microsoft Shows Off Latest Windows 10 Build, Preps it for Next Week Release
January 21, 2015, 2:57 PM
Google Fixes Homophobic "Bug" in its Translator
January 27, 2015, 2:31 PM
Will Google Become America's Fifth Major Carrier?
January 22, 2015, 12:42 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information