Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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By sweatshopking on 10/16/2012 9:53:33 AM , Rating: 0
at 500$, this device is DOA. the add focuses on the cover, which isn't available for the ipad price. this should be 399 MAX. GG MS, it's over.

By kleinma on 10/16/2012 10:11:00 AM , Rating: 2
You mean which isn't available at the 16GB iPad price.

The cost of surface RT with the cover is the same price as the iPad of the same storage capacity.

Surface RT also comes with Office bundled, so for those who are office heavy users, not having to purchase office for at least 100 dollars can also be weighed.

I personally do too much x86 work, and will be getting an OEM windows 8 tablet/convertable, or perhaps wait until surface pro.

Someone looking for a straight up tablet that can also be used for some work stuff, the WinRT pricing seems practicle.

Making it cheaper would have only been an attempt to undercut, both apple and OEMs making Win8 devices, but at the same time possibly make the device feel cheap.

By Bubbacub on 10/16/2012 10:38:45 AM , Rating: 2
16gb of storage space does not cost $100

By Bubbacub on 10/16/2012 10:41:25 AM , Rating: 2
i.e. they should be able to compete with apple at the $399 price point (esp given apple's large profit margin)

By Moishe on 10/17/2012 2:28:51 PM , Rating: 2
Doesn't matter how much the components cost.

By Ammohunt on 10/16/2012 11:05:48 AM , Rating: 2
I agree if this were the pricing for a Windows 8 Tablets then it would sell like gang busters. As it sits the average tablet user that is already entrenched in a proprietary platform(Apple) isn't going to abandon that platform to buy into a more expensive proprietary platform. So the market for RT tablets will be about the same as the market for Windows Phones; less than 10% of the total tablet market.

By Manch on 10/16/2012 11:57:19 AM , Rating: 3
Bad example. Very few Apple users will abandon there faith for anything.

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