Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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RE: Yeah too expensive.
By LordSojar on 10/16/2012 9:51:21 AM , Rating: 2
Agreed. If it was $500 and included the cover/keyboard, then it would be a decent deal. If it was $399 and then $119 for the keyboard, it would still be a good deal. But this? No, too expensive, especially with not having a 1920x1200 display (hello ASUS Transformer Infinity @ the same pricing...)

Microsoft needs to reevaluate things immediately or in the very near future, or this is going to become another Windows Phone 7 launch for them.

RE: Yeah too expensive.
By Mitch101 on 10/16/2012 10:29:10 AM , Rating: 2
Yup im buying the Asus Q200E 11.6? Windows 8 notebook coming soon for $550 instead.

1.4 GHz Intel Core i3 Sandy Bridge (second generation) CPU, 4GB of RAM, and a 500GB hard drive. It features 802.11n WiFi, Gigabit Ethernet, 1 USB 3.0 port, and 2 USB 2.0 ports.

RE: Yeah too expensive.
By othercents on 10/16/2012 10:54:34 AM , Rating: 2
I can't say that it is too expensive especially if you are comparing it to a similarly equipped iPad. The iPad 32gb is $599 and the "smart cover" is another $39 or $69 depending on which you choose. That is an extra $100 for the iPad compared to the Surface 32gb. The Surface 32gb is on par with the Asus 32gb Transformer Tablet (which you still have to pay extra for the keyboard). I would like to see what the pricing for the Asus RT will be.

At those prices and with the new iPad mini and other 7" Android options with proven technology and software availability, I don't see Microsoft selling very quickly. This is probably the year for the mini tablets.


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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