Print 104 comment(s) - last by TakinYourPoint.. on Oct 17 at 4:27 PM

Microsoft targets iPad pricing

Microsoft has gone official with pricing on its Surface RT tablets. Most people have been hoping the Microsoft Surface RT tablets would come in at less than Apple’s hugely popular iPad. However, Microsoft’s pricing puts Surface in close competition with comparable third generation iPads and higher than the iPad 2.
The 32GB Windows Surface RT tablet without the Black Touch cover, which also doubles as a keyboard, is $499. That makes it $100 more expensive than the entry-level Apple iPad 2 at $399. The $499 entry price for the Surface RT tablet puts it on par with pricing for the 16GB “New iPad”.
If you want the Touch Cover with its integrated keyboard, that option is $100 when you order, or $119.99 as an add-on later. You can pre-order the 32GB version with the cover for $599.
The third version has 64 GB of storage and ships with the Touch Cover – it will cost you $699. Any of the three tablet versions can be pre-ordered today with delivery expected by October 26.
Analysts seem to think that Windows 8 tablet pricing is too expensive, however, what do you guys think?
In other Surface news, you can catch Microsoft’s first ad for the new tablet here:

Source: Microsoft

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Yeah too expensive.
By Digimonkey on 10/16/2012 9:48:42 AM , Rating: 3
I was really hoping it'd be $500 with keyboard/dust cover. I think it's about $100 too expensive. Still will be looking forward to seeing reviews, but I'll probably hold out until the Pro version now is available.

RE: Yeah too expensive.
By LordSojar on 10/16/2012 9:51:21 AM , Rating: 2
Agreed. If it was $500 and included the cover/keyboard, then it would be a decent deal. If it was $399 and then $119 for the keyboard, it would still be a good deal. But this? No, too expensive, especially with not having a 1920x1200 display (hello ASUS Transformer Infinity @ the same pricing...)

Microsoft needs to reevaluate things immediately or in the very near future, or this is going to become another Windows Phone 7 launch for them.

RE: Yeah too expensive.
By Mitch101 on 10/16/2012 10:29:10 AM , Rating: 2
Yup im buying the Asus Q200E 11.6? Windows 8 notebook coming soon for $550 instead.

1.4 GHz Intel Core i3 Sandy Bridge (second generation) CPU, 4GB of RAM, and a 500GB hard drive. It features 802.11n WiFi, Gigabit Ethernet, 1 USB 3.0 port, and 2 USB 2.0 ports.

RE: Yeah too expensive.
By othercents on 10/16/2012 10:54:34 AM , Rating: 2
I can't say that it is too expensive especially if you are comparing it to a similarly equipped iPad. The iPad 32gb is $599 and the "smart cover" is another $39 or $69 depending on which you choose. That is an extra $100 for the iPad compared to the Surface 32gb. The Surface 32gb is on par with the Asus 32gb Transformer Tablet (which you still have to pay extra for the keyboard). I would like to see what the pricing for the Asus RT will be.

At those prices and with the new iPad mini and other 7" Android options with proven technology and software availability, I don't see Microsoft selling very quickly. This is probably the year for the mini tablets.


RE: Yeah too expensive.
By Labotomizer on 10/16/2012 11:08:06 AM , Rating: 2
I don't know, I think it's a smart move. If you're MS you can't undercut your OEMs by too much. It's also of extremely high build quality and with 32GB of storage it's interesting. It also has USB so any USB keyboard will work so I'm not sure I'd need the smart cover, but since I'll be ordering one on the work dollar I'll certainly get it with one.

With office support all I need is a Citrix Receiver, which I would imagine will come pretty quick, to make it a very solid offering for our sales staff. It's almost exactly what we need and at $600 it's cheaper than other options we've looked at, and we can control them using centralized management unlike the iPad. So it has some serious pluses.

But from a consumer standpoint? You might be right, I'll reserve judgement until I get it in my hands.

RE: Yeah too expensive.
By Manch on 10/16/2012 11:54:08 AM , Rating: 2
Couldnt agree with you more. About the central mgmt tho, there are options that will allow you to control a mix of Android & Ipad/phone products that works extremely well. Check out We're looking into this where I work at. Very interesting for companies looking for a BYOD solution, but also from a data security standpoint

RE: Yeah too expensive.
By Labotomizer on 10/16/2012 2:13:50 PM , Rating: 2
I agree, but BYOD is part of the problem. We're all about embracing it and assisting companies implement it but it's often more difficult than you would think. If I spend $700 on a tablet that's mine, I would have a hard time agreeing to load company software to control my device.

I think we'll see a push back on this over the years. As it is we have people removing Exchange accounts from their mobile devices because they know we can wipe the device when they are terminated, and in a handful of cases we've done so. I hate doing it but I prefer to keep my job so I do what the higher people want us to do.

RE: Yeah too expensive.
By TakinYourPoints on 10/16/2012 5:09:03 PM , Rating: 2
On the one hand you're getting 32GB, which is good at that price. On the other hand you're getting slower hardware with the Tegra 3 (why hasn't a replacement for this come out yet?) and a much lower res display.

Yeah, it really isn't price competitive with the iPad given that it is a lower quality device. More importantly, it doesn't have the momentum or brand recognition that the iPad does. It really should be priced less to better reflect the hardware that actually Surface has.

RE: Yeah too expensive.
By Moishe on 10/17/2012 2:26:48 PM , Rating: 2
Did you read the MS Surface team on reddit?

One of the things they addressed was the resolution. In my mind (techie) I tend to go for the "bigger is better" concept. I thought, geez, how can they compete with the retina display... but I see their reasoning behind the resolution and I respect it for what it is. Whether is works or not is yet to be seen.

One thing Surface has against it is that based on pure spec numbers, the Surface will look bad in a couple of ways. It may not mean anything in practical senses, but it's still a checkbox that some will use to compare.

On the other hand, most consumers won't even look at the checkbox. They'll see the device in person, the price, and the other benefits and make their judgement.

"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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