Print 14 comment(s) - last by inperfectdarkn.. on Oct 16 at 5:17 AM

Amazon could be looking to directly challenge Apple and Samsung

Amazon has become one of the biggest companies in the tablet market with its Kindle Fire and the new Kindle Fire HD tablets. With Amazon wanting to put pressure on Apple in the tablet market, it would make sense for the company to work on securing processors for its future assault. 
Reuters reports that Amazon is in talks with Texas Instruments to purchase its mobile processor line. If the negotiations are successful and Amazon acquires the mobile processor line, it would make the online retail giant a direct rival to Apple and Samsung Electronics. Apple and Samsung Electronics are two giants in the smartphone and tablet market that also design their own chips.
By securing its own source of processors for tablets and smartphones, Amazon would have more control over the design of the parts and the performance of its products. Amazon currently uses Texas Instruments chips in its Kindle Fire tablets.

Kindle Fire HD
Texas Instruments has already admitted to wanting to shift its wireless investment focus from smartphones to a broader market aiming for clients in the automotive sector and others where it hopes to be more profitable and stable.
Neither Amazon nor Texas Instruments have offered an official statement at this time.

Sources: The Next Web, Reuters

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RE: This does not make any sense to me.
By othercents on 10/15/2012 2:48:26 PM , Rating: 3
What it looks like they are purchasing is the design staff and architecture for the processors. This probably wouldn't include any fabrication facilities which they would still need to outsource to TI or another company to fabricate.

This might be a good move for Amazon especially since they are in the hardware business with their Kindles now. Instead of trying to build a team of processor designer specifically for their product they have an opportunity to buy one. This will allow them to build processors to meet their Kindle architecture needs and possibly come up with a design that performs on par with the Apple designs.


RE: This does not make any sense to me.
By retrospooty on 10/15/2012 2:53:21 PM , Rating: 2
Now they need to work on the UI team... The Fire HD's have great specs for the price, but the UI is utter crap. Its like Android pre-school version. I took one look at it and went with a Google Nexus 7.

RE: This does not make any sense to me.
By Netscorer on 10/15/2012 5:08:58 PM , Rating: 3
And you made a mistake. Besides the home screen, it does not matter if you use Nexus or Kindle Fire. App is an app. And home screen actually works fine, highlighting the most recent apps you opened. No Android launcher does it for you. Widgets is the only thing truly missing. But I realized that the only widget I use all the time is Beautiful widgets (i.e. Clock + Weather). I still prefer full app interface for all other widgets.
As for hardware, Kindle beats Nexus handily. Twice amount of on board storage, brighter and better screen, out of this world speakers, dual-band MIMO 801.11n Wi-Fi, better build quality, etc. The only thing that Nexus has going for it is Tegra quad-core CPU... and about dozen apps that actually take advantage of it.

RE: This does not make any sense to me.
By retrospooty on 10/15/2012 6:52:50 PM , Rating: 2
Meh, i disagree on alot of that (build quality, better screen), and the rest, I dont care about (dual band 80211.n , speakers). To me OS is 1st and formost. I am running 4.1.2, it came out the day after I bought it last week... Fast as hell, I mean its crazy fast... Noticuably faster than my GS3 even... and the Kindle is laggy. It's lag brings Android back 2 years... Unacceptable.

RE: This does not make any sense to me.
By Netscorer on 10/15/2012 7:25:35 PM , Rating: 2
Did you try new Kindle Fire HD? If there is one thing, it's not laggy. Interface has been twicked quite a bit and is very smooth. They still have some work to do on predictive caching (for example, when switching between library and store views on Amazon apps) but rather then that I was very impressed with UI response. And I own Samsung Galaxy Nexus phone, so I know what Jelly Bean feels like.

RE: This does not make any sense to me.
By retrospooty on 10/15/2012 7:32:17 PM , Rating: 2
Yes, I did, it was a 7 inch HD and laggy as hell. Reviews all over the place agree.

I didnt notice it in the UI, just on webpages. Every single page that is large enough to need to scroll more than a few pages lags, and lags bad, and that is an in store model without users apps loaded.

RE: This does not make any sense to me.
By Reclaimer77 on 10/15/2012 8:28:55 PM , Rating: 2
So a brand new device had a small issue that will be fixed in a patch?

Just saying, my old Kindle Fire surfs just great. Pretty sure this wont be a lasting issue on the new one with better hardware.

By retrospooty on 10/15/2012 9:41:36 PM , Rating: 2
I am sure it will be fine once fixed, but that and the ui made it an easy choice for me.

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