Apple Holding October 23 Event for iPad Mini Introduction
October 12, 2012 8:35 PM
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It's an invitation-only event that will likely be held at Apple's Town Hall Auditorium
After much speculation, Apple is set to finally introduce its iPad Mini tablet near the end of this month.
, Apple is holding an event on October 23 for its second fall product release. It's an invitation-only event that will likely be held at Apple's Town Hall Auditorium, since it already announced its main product launch -- the iPhone 5 -- at San Francisco's Yerba Buena Center for the Arts.
While there aren't many details available on the iPad Mini, some have trickled through the cracks, such as its 7.85-inch display.
also reported that it will likely be thinner and will have a Lightning connector.
IPad Mini production
reportedly began on October 3, and Apple is looking to
produce 10 million of them
in the fourth quarter of this year. If anything, this shows that Apple is confident about the upcoming potential success of its iPad Mini, considering this is double the number of Kindle Fire's that Amazon made in Q4 2011 -- and that was the hot holiday item of last year.
iPad Mini rendering [Image Source: Martin Hajek]
Apple is dipping into the 7-inch tablet arena after years of sticking with the traditional 9.7-inch iPads. The reason is clear: 7-inch tablets are smaller and cheaper, and consumers want them.
Other tablet makers like Amazon, ASUS and Samsung have created popular 7-inch tablets over the past year. Amazon's Kindle Fire was the trailblazer for others like
Google's ASUS-built Nexus 7 tablet
, which, like the Kindle Fire, is a 7-inch tablet for $199.
The 7-inch tablet market is getting a lot more interesting lately, with Barnes & Noble releasing a new refreshed version of its 7-inch
Nook with HD and HD+ models
Beyond that, Amazon of course had to make a comeback with newer, more powerful models to stay competitive. It recently announced its
Kindle Fire HD line
, which includes an updated 7-inch Fire for $199, an 8.9-inch Fire for $299 and a 4G LTE model for $499. On top of that, Amazon is offering a generous data package for only $50 per year.
Apple wants to strike the iron while it's hot in terms of the 7-inch market, and the iPad Mini is geared up for a holiday release that could help uphold the tech giant's current tablet dominance.
All Things D
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RE: iPad Mini with cell phone capability?
10/15/2012 6:09:59 PM
Oh they'll be fine with that mountain of cash no doubt.
Mac sales seem to be a enjoying the halo effect of the iPhone. Maybe for app development?
But I am talking about the prospects for their share price. Apple is still heavily vertical in a few industries. Amazon, IBM, Microsoft are more horizontal across different market segments and sectors. P/E (forward or otherwise) is a bit too simplistic. As Jobs put it, they need to figure out where the puck is going to land in the segments they operate in (consumer computing/entertainment). Apple depends on this far more than other companies.
RE: iPad Mini with cell phone capability?
10/16/2012 5:17:23 AM
Halo effect for sure, people are seeing how great Apple's laptops are. They are the only real choice aside from Lenovo these days, and even Lenovo lacks the MBPs trackpad and displays save for a few of their models with IPS display upgrades.
That said, all those Macs aren't for software development, you're seriously underestimating the demand for them.
As for figuring out where to go next, we'll see. Apple has some of the smartest people in the industry working there. As much as people want to give Jobs all the credit, he didn't do it all alone. He left behind one of the best design groups and operations teams in the entire industry.
The share price is fine as long as people keep on buying. The thing is that an Apple without Jobs is still better at execution and design than other tech companies out there. That is less about how amazing Apple is and how poor a job most other techs do, which is sad. You cannot expect Apple's level of execution from the majority of hardware OEMs and handset/tablet manufacturers, and nothing appears to be changing there.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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