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It's an invitation-only event that will likely be held at Apple's Town Hall Auditorium

After much speculation, Apple is set to finally introduce its iPad Mini tablet near the end of this month.

According to AllThingsD, Apple is holding an event on October 23 for its second fall product release. It's an invitation-only event that will likely be held at Apple's Town Hall Auditorium, since it already announced its main product launch -- the iPhone 5 -- at San Francisco's Yerba Buena Center for the Arts.

While there aren't many details available on the iPad Mini, some have trickled through the cracks, such as its 7.85-inch display. AllThingsD also reported that it will likely be thinner and will have a Lightning connector.

IPad Mini production reportedly began on October 3, and Apple is looking to produce 10 million of them in the fourth quarter of this year. If anything, this shows that Apple is confident about the upcoming potential success of its iPad Mini, considering this is double the number of Kindle Fire's that Amazon made in Q4 2011 -- and that was the hot holiday item of last year.


iPad Mini rendering [Image Source: Martin Hajek]
 
Apple is dipping into the 7-inch tablet arena after years of sticking with the traditional 9.7-inch iPads. The reason is clear: 7-inch tablets are smaller and cheaper, and consumers want them.

Other tablet makers like Amazon, ASUS and Samsung have created popular 7-inch tablets over the past year. Amazon's Kindle Fire was the trailblazer for others like Google's ASUS-built Nexus 7 tablet, which, like the Kindle Fire, is a 7-inch tablet for $199.

The 7-inch tablet market is getting a lot more interesting lately, with Barnes & Noble releasing a new refreshed version of its 7-inch Nook with HD and HD+ models.

Beyond that, Amazon of course had to make a comeback with newer, more powerful models to stay competitive. It recently announced its Kindle Fire HD line, which includes an updated 7-inch Fire for $199, an 8.9-inch Fire for $299 and a 4G LTE model for $499. On top of that, Amazon is offering a generous data package for only $50 per year.

Apple wants to strike the iron while it's hot in terms of the 7-inch market, and the iPad Mini is geared up for a holiday release that could help uphold the tech giant's current tablet dominance.

Source: All Things D



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RE: iPad Mini with cell phone capability?
By TakinYourPoints on 10/13/2012 12:17:17 PM , Rating: 2
They couldn't pay me enough.

And no, its pretty easy to infer all of what I said. Logic.


RE: iPad Mini with cell phone capability?
By Tony Swash on 10/13/2012 3:15:50 PM , Rating: 2
Rumor is that iBooks will play a big part in the event. My bet is that the iPad Air will gut the competition and be huge this coming holiday season. Apple will work very hard not to lose it's control of the tablet market.


RE: iPad Mini with cell phone capability?
By simsony on 10/13/2012 6:27:47 PM , Rating: 2
This is Apple's first foray into the value market, where price is the dominant factor. This will be their only product apart from iPod with tiered pricing - an iPad that isn't quite The iPad.

Inevitable that Apple needs to now address this segment to continue growth, as they are running out of game changing ideas that fuel the premium segment.

It's also something they will be doing for the first time, hopefully they'll have their business heads on, and not do an Apple Maps by pricing it wrong.


RE: iPad Mini with cell phone capability?
By Tony Swash on 10/13/2012 6:46:44 PM , Rating: 3
quote:
his is Apple's first foray into the value market, where price is the dominant factor. This will be their only product apart from iPod with tiered pricing - an iPad that isn't quite The iPad.


The iPhone has tiered pricing right down to zero. Apple has a particularly neat way to handle this by keeping their model range very limited (helps developers, peripheral makers and consumers who are confronted with a product range that is clear and easy to understand) and simply moving each year's model down a rung and the oldest gets retired.

quote:
Inevitable that Apple needs to now address this segment to continue growth, as they are running out of game changing ideas that fuel the premium segment.


Apple have enormous room for growth in all their markets with the possible exception of the now fairly unimportant iPod market and the acceleration of their sales and growth shows no signs of slowing. I think people still haven't grasped quite how big Apple is going to become over the next five years or so.


RE: iPad Mini with cell phone capability?
By simsony on 10/14/2012 7:46:33 AM , Rating: 2
So if they don't and can't grow in a market it is "unimportant"? Convenient labelling.

For all you say Apple is, I expect them to reinvent the personal player market and make it important.

This is Apple, right? ;)

Even for the iPhone, legacy models were priced down with no development work behind it.

"iPad Mini" is a specific model, together with specific SDK support and product ID/SKU. This is product developed with a lower price point in mind. It is a first for Apple.

Blanket statements of faith like "Apple have enormous room for growth" does not fit with this move now of a specific product range at a lower price.

You can't have it both ways Tony. Either Apple is so good, that they keep growing their existing premium segments with new innovative and game changing ideas or they are running out of ideas and now need to address wider price ranges and non-premium segments.

Real world evidence is pointing to the latter.


RE: iPad Mini with cell phone capability?
By Tony Swash on 10/14/2012 2:23:51 PM , Rating: 2
I don't actually understand the points you are making or your antagonistic tone.

I described the iPod business as being unimportant in the sense that it no longer makes up a significant proportion of Apple's business. I don't think anyone would argue with that surely. It continues to be a profitable business for Apple and they continue to dominate the music player market but that market is slowly shrinking and as I said it is a tiny proportion of Apple's business now.

quote:
Blanket statements of faith like "Apple have enormous room for growth" does not fit with this move now of a specific product range at a lower price.


Like I said I don't understand what you are trying to say.

Here is what I am trying to say. In my opinion Apple's big revenue and profit earners, Macs, iPad, iPhones, will all see significant growth in revenue, profits and numbers shipped over the next few years. The big growers will be the iPad and iPhone.

Apple's products in the computer, tablet and phone market have lots of room for growth, and the tablet and smart phone markets in particular will continue to grow for quite some time yet, and grow significantly.

I expect Apple to grow much bigger as a business, to make even larger profits and to accumulate an even larger cash mountain. I can see absolutely nothing that is likely to impede that growth.

As a result Apple will continue to be the dominant and largest tech company for several more years and in fact it's dominance of the tech markets will grow.

This will mean that Apple's stock value will grow significantly and so it will not only continue to be the most valuable tech company but its greater value compared to other tech companies will continue to grow. This means that Apple stock will rise significantly.

Apple stock is undervalued at the moment (although Apple remains the most valuable company) and so Apple stock represents a very big investment opportunity at the moment and if anyone wants to make a lot of money then now is the time to buy Apple.

Apple filling in of the tablet range with a lower priced tablet is one step in ensuring that Apple continues to dominate the tablet market. It will enhance Apple growth and will not erode Apple's margins, even whilst delivering unbeatable value and quality of build to customers.

I am sure some will disagree with all the above but luckily this will all be proved one way or the other empirically by the unfolding of events over the next few years.

If you don't buy Apple stock now you will regret it.


RE: iPad Mini with cell phone capability?
By simsony on 10/14/2012 8:04:26 PM , Rating: 2
quote:
Apple filling in of the tablet range with a lower priced tablet is one step in ensuring that Apple continues to dominate the tablet market. It will enhance Apple growth and will not erode Apple's margins, even whilst delivering unbeatable value and quality of build to customers.


This is the bit I don't understand. The product has not been announced, the price point is not known, yet somehow you know that margins will not be affected, and the same margin as the premium lines will be maintained.

I think this is blind faith and zealotry.

Prove me wrong with data available today.


By momorere on 10/14/2012 10:41:12 PM , Rating: 2
That is what crApple PR and paid bloggers do. They get the info ahead of time so they can start to spread more of their totally failed propaganda campaign.


By StevoLincolnite on 10/15/2012 3:19:23 AM , Rating: 2
quote:
I can see absolutely nothing that is likely to impede that growth.


I can.

* Market Saturation. - Other than the Phone and the Tablet, the rest of their product line-up are pretty mediocre sellers, sales on those slow down, Apple does too.

* Image. - Big one, a few more stuff ups and they won't look like they make "perfect" devices anymore, plus people like yourself don't do them any justice, listening to your drivel for I-don't-know-how-long has turned me off Apple.

People here are enthusiasts, not idiots, hence we see through the charade and know what better alternatives are available, why you keep on "propping" up Apple here I'll never know, it hasn't worked, it's not working and you merely provide some entertainment to "lol" over.


RE: iPad Mini with cell phone capability?
By ritualm on 10/15/2012 4:04:13 AM , Rating: 2
quote:
If you don't buy Apple stock now you will regret it.

Very unsound investing advice. Hell, Apple doesn't even distribute part of its earnings as dividends to make that hyperinflated stock price worthwhile.

You're betting Apple will never lose any value in its stock price. I'm betting a lot MORE money than that on guns. Now, if you excuse me, I've got some rabid Apple fans-zombies to put down.


RE: iPad Mini with cell phone capability?
By TakinYourPoints on 10/15/2012 5:52:00 AM , Rating: 2
Bubbles are irrationally overinflated values.

Apple has over $120 billion in cash and a low price multiple under 15. That is lower than other mature tech stocks like Microsoft and IBM, and far lower than Google's. That's not a bubble, that is a company that is making insane amounts of revenue. As unbelievable as it sounds they are actually undervalued at the moment. Investor fear has kept AAPL down for years now. On these boards last year I said 320 was a buying opportunity and right now 620 is another one.

You want a bubble? Try Amazon's P/E of 300. Imagine what Apple would be worth at Amazon's absurd valuation. Taking a more reasonable comparison, if Apple was valued like Google then it would be $924, almost $1000.

The dot-com comparisons are inevitable but they're also pointless. You know why we had the dot.com bust? Because those companies weren't actually making any money.

Apple is highly profitable while growing all parts of their business during a brutal recession. The only thing that will tank them right now is a broad global selloff or crash, and everything else will also tank in that case.


RE: iPad Mini with cell phone capability?
By simsony on 10/15/2012 10:05:56 AM , Rating: 2
It isn't a bubble, true, but Apple isn't the obvious investment as you put it either.

Most of that revenue was made with defining products that came to fruit in no small part due to Steve Jobs.

Continuing that is the biggest risk. So yes Apple has done well. They came up with a unique product offering at the premium end. They haven't however in a while. Their R&D spend is small, product design and branding investments can only take it so far.

The number of missteps is also on the rise.

Apple has already taken unprecedented steps to address value markets (and to apologise ;), to widen their range from their premium offerings. It is not something that companies with a choice do, as premium products bring premium margins. Actions speak louder than words, and Apple seems to be running out of ideas.

Unlike other companies, Apple kind of needs to pull a rabbit out of the hat. Every quarter. Because that's what is bringing in their revenues. They are kind of an uber-OEM.

iP5 is selling well, but it is not a differentiating product. Their forward revenues appear to be depending more on branding. Which they are addressing by tarnishing their branding in a way with a value range.

Time will tell.


RE: iPad Mini with cell phone capability?
By TakinYourPoints on 10/15/2012 4:19:18 PM , Rating: 2
Nothing is certain, that is for sure. Apple could make many missteps that will bring them down, absolutely.

That said, investor fear is already doing a very good job keeping the stock in check. Their valuation is almost completely based on revenue right now. Expectations are tempered given that its price multiple is even lower than mature divvy stocks like Microsoft and IBM.

The main thing that will kill revenue IMHO isn't products, that is a lock as Apple has lots of very smart engineers and designers working there. The thing that will kill them is if they put customer service on the back burner. The story a few months ago where they decided to cut corners on retail staffing was a big red flag. They backed off on doing that, but if they do push forward with it then I believe that will be the real thing to put a dent in their reputation with customers. Cutting customer service has ruined other techs like Dell, and with Apple doing that would be even worse given that customer service is a cornerstone of their business.

It is unnecessary given that they have the most profitable retail business in the world right now. Cutting back on staffing to squeeze a few extra bucks is incredibly shortsighted. Put customer service first and profits will follow.

As for products, I'm not worried about that. The trend continues to be up with iDevices, they continue to have the best specs on the market, and even their Mac business is doing very well. 1/3 of US laptop sales since Spring have been Macbook Pros, and they have 90% of the OEM market over $1000.

If they don't screw up the retail side of things I think they'll be fine.


RE: iPad Mini with cell phone capability?
By simsony on 10/15/2012 6:09:59 PM , Rating: 2
Oh they'll be fine with that mountain of cash no doubt.

Mac sales seem to be a enjoying the halo effect of the iPhone. Maybe for app development?

But I am talking about the prospects for their share price. Apple is still heavily vertical in a few industries. Amazon, IBM, Microsoft are more horizontal across different market segments and sectors. P/E (forward or otherwise) is a bit too simplistic. As Jobs put it, they need to figure out where the puck is going to land in the segments they operate in (consumer computing/entertainment). Apple depends on this far more than other companies.


By TakinYourPoints on 10/16/2012 5:17:23 AM , Rating: 2
Halo effect for sure, people are seeing how great Apple's laptops are. They are the only real choice aside from Lenovo these days, and even Lenovo lacks the MBPs trackpad and displays save for a few of their models with IPS display upgrades.

That said, all those Macs aren't for software development, you're seriously underestimating the demand for them.

As for figuring out where to go next, we'll see. Apple has some of the smartest people in the industry working there. As much as people want to give Jobs all the credit, he didn't do it all alone. He left behind one of the best design groups and operations teams in the entire industry.

The share price is fine as long as people keep on buying. The thing is that an Apple without Jobs is still better at execution and design than other tech companies out there. That is less about how amazing Apple is and how poor a job most other techs do, which is sad. You cannot expect Apple's level of execution from the majority of hardware OEMs and handset/tablet manufacturers, and nothing appears to be changing there.


RE: iPad Mini with cell phone capability?
By semiconshawn on 10/14/2012 7:35:57 AM , Rating: 1
quote:
They couldn't pay me enough.


Liar. Flat out Liar. They could pay you enough for everyone in your family and your grandchildrens grandchildren. Every hater in here is in the same boat. Me too. Im not a huge fan of Exxon or any other Oil superconglom. Assholes squeezing the crap out of the average consumer for $15 billion profit a quarter.. in the middle of a recession. I dont hate them more than say a few million dollars worth a year. You hate a phone/tablet/computer maker who forces nobody to buy anything more than that? I call BS.


By TakinYourPoints on 10/14/2012 5:25:23 PM , Rating: 2
They could but they wouldn't. Non-retail employees there seem to average about 100k-180k a year. Again, not enough for me.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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