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  (Source: allthingsd.com)
Only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season

Brick-and-mortar retailers have been battling with online stores for years, but Best Buy is looking to reclaim a place in shoppers' hearts (and wallets) this holiday season with online price matching and free home delivery.

Best Buy announced that it will match the prices of online competitors like Amazon in order to attract more customers. This is huge for Best Buy, considering it has lost a significant amount of business to Amazon alone. With e-tailers like Amazon, customers can shop from the comfort at home, receive lower prices and quick delivery.

But Best Buy isn't betting on price matching alone. It's heating up the competition with free home delivery of products that are out-of-stock as well.

Right now, only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season.

"We have a tremendous opportunity to increase that close rate," said Matthew Furman, Best Buy spokesman.

Best Buy isn't alone in its holiday efforts to beat Amazon. Wal-Mart is currently testing a same-day delivery service for customers that who buy popular items off of the Wal-Mart website during the holidays. Toys "R" Us is another brick-and-mortar that is working to speed up delivery and offer price matching -- however, its price matching will not include Amazon, only brick-and-mortar competitors.

An interesting aspect of the holiday season is that a growing number of shoppers have started using brick-and-mortars for showrooms -- or checking out products in person -- then going home to buy the products online.

While this is another hurdle that brick-and-mortars must overcome, strangely, they're embracing this model.

"Let's be the best showroom," said Mike Duke, Wal-Mart CEO. "Let's be the best place where customers want to go and get the experience."

According to the brick-and-mortar stores, they can still offer things that Amazon can't. For instance, human customer service and options for purchase like online and brick-and-mortar stores. They added that Amazon now must collect sales tax in many U.S. states, so prices are not quite as low on the site as before.

To further hinder Amazon's sales, Wal-Mart and Target have stopped selling the e-tailer's Kindle Fire tablet.

Source: The Wall Street Journal



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This article is over a month old, voting and posting comments is disabled

By Cheesew1z69 on 10/13/2012 1:17:10 PM , Rating: 2
Because you have this "evidence"?


By Samus on 10/13/2012 7:30:19 PM , Rating: 1
The only place I'd had my credit run in over a year was at this best buy location to switch to t-mobile in 2010, and 2 weeks later, I received numerous calls from my bank and american express with concerns about unusual activity with my spending habits.

Just sayin...waiters at restaurants and clubs in vegas don't have access to your CREDIT. There's a difference between them having your credit CARD and your identity (social security number, DOB, full address, employment records, etc)

Best Buy shouldn't have employees on payroll for not even 30 days handling this kind of information. I've had jobs before where senior management had to be involved when I was to access sensitive data. I've even had to sign NDA's because my employement wasn't long enough, and that was a year on the job.

These types of corporate policies (aka lapse in judgement policies) are what is driving BB into the ground.


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