Best Buy Looks to Crush Amazon with Price Match, Free Home Delivery This Holiday Season
October 12, 2012 10:46 PM
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Only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season
Brick-and-mortar retailers have been battling with online stores for years, but
is looking to reclaim a place in shoppers' hearts (and wallets) this holiday season with online price matching and free home delivery.
Best Buy announced that it will match the prices of online competitors like Amazon in order to attract more customers. This is huge for Best Buy, considering it has
lost a significant amount of business
to Amazon alone. With e-tailers like Amazon, customers can shop from the comfort at home, receive lower prices and quick delivery.
But Best Buy isn't betting on price matching alone. It's heating up the competition with free home delivery of products that are out-of-stock as well.
Right now, only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season.
"We have a tremendous opportunity to increase that close rate," said Matthew Furman, Best Buy spokesman.
Best Buy isn't alone in its holiday efforts to beat Amazon.
is currently testing a same-day delivery service for customers that who buy popular items off of the Wal-Mart website during the holidays. Toys "R" Us is another brick-and-mortar that is working to speed up delivery and offer price matching -- however, its price matching will not include Amazon, only brick-and-mortar competitors.
An interesting aspect of the holiday season is that a growing number of shoppers have started using brick-and-mortars for showrooms -- or checking out products in person -- then going home to buy the products online.
While this is another hurdle that brick-and-mortars must overcome, strangely, they're embracing this model.
"Let's be the best showroom," said Mike Duke, Wal-Mart CEO. "Let's be the best place where customers want to go and get the experience."
According to the brick-and-mortar stores, they can still offer things that Amazon can't. For instance, human customer service and options for purchase like online
brick-and-mortar stores. They added that Amazon now
must collect sales tax
in many U.S. states, so prices are not quite as low on the site as before.
To further hinder Amazon's sales, Wal-Mart and Target have
stopped selling the e-tailer's Kindle Fire tablet
The Wall Street Journal
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RE: We hardly knew ye
10/13/2012 12:47:35 PM
There is nothing ironic about that correlation of people because you clearly removed it from your rear cavity. If you actually listen to the complaints about Best Buy and other B&M stores vs. online retailers, the #1 reason to shop online is savings, but it comes in many forms: gas, vehicle use, stress and the most invaluable *time*. Time better spent or absolutely needed elsewhere.
I've never heard anyone boycott B&M because of sales tax. In fact, many online retailers do it. Here's my complaint about B&M: I could've spent $50USD on data cables at my local retailers. I cursed under my breath, went home and logged onto Newegg and my shopping cart looked like a movie ticket stub.
But let's get back to how inane your "irony" is. There is absolutely no connection between hardworking citizens complaining of wasteful spending and malicious politics that's ruined education and the total racket that is road construction, which is about perpetuating contract work rather than having a road that could last longer than a goldfish without needing repairs--to the inconvenient, dirty, annoying and downright waste of time that can be most B&M experiences.
You don't have to trust me on this one, the vast majority of people will pay the same tax rate online as they do in-person to avoid the burden of going out. Gas is well over $4 here, and many people, such as parents and students, can't just drop everything to spend 2 hours looking in their area for a new winter coat. Get real.
And for that matter, think of the times you have gone the distance to a store only to find out their selection is garbage. Think I'm going to buy myself a (non-Apple) MP3 player from Target? You could cover their selection with a refrigerator!
I could go on, but now if you'll excuse me I might go tweak this custom PC I've designed for a girl on Newegg from my chair, that would take me all day with an hour of driving to figure out isn't worth the whopping store premium at the nearest Fry's.
RE: We hardly knew ye
10/13/2012 2:28:33 PM
I buy most of my computer stuff online too.
I just don't whine about sales taxes. While those I was referring to, do.
And I have my own issues with Best Buy.
RE: We hardly knew ye
Dr of crap
Dr of crap
10/15/2012 8:37:27 AM
But one thing -
The time saved is then spent watching TV, cable or satellite which they also can't afford. AND not playing with or interacting with their kids which then makes them hard to handle in schools, then needing MORE teachers / helpers, then needing more tax money.... It's all a big circle.
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