Print 69 comment(s) - last by nafhan.. on Oct 16 at 12:57 PM

Only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season

Brick-and-mortar retailers have been battling with online stores for years, but Best Buy is looking to reclaim a place in shoppers' hearts (and wallets) this holiday season with online price matching and free home delivery.

Best Buy announced that it will match the prices of online competitors like Amazon in order to attract more customers. This is huge for Best Buy, considering it has lost a significant amount of business to Amazon alone. With e-tailers like Amazon, customers can shop from the comfort at home, receive lower prices and quick delivery.

But Best Buy isn't betting on price matching alone. It's heating up the competition with free home delivery of products that are out-of-stock as well.

Right now, only about 40 percent of Best Buy shoppers leave the store with a purchase in hand, but the retailer wants to bump this percentage up a bit this holiday season.

"We have a tremendous opportunity to increase that close rate," said Matthew Furman, Best Buy spokesman.

Best Buy isn't alone in its holiday efforts to beat Amazon. Wal-Mart is currently testing a same-day delivery service for customers that who buy popular items off of the Wal-Mart website during the holidays. Toys "R" Us is another brick-and-mortar that is working to speed up delivery and offer price matching -- however, its price matching will not include Amazon, only brick-and-mortar competitors.

An interesting aspect of the holiday season is that a growing number of shoppers have started using brick-and-mortars for showrooms -- or checking out products in person -- then going home to buy the products online.

While this is another hurdle that brick-and-mortars must overcome, strangely, they're embracing this model.

"Let's be the best showroom," said Mike Duke, Wal-Mart CEO. "Let's be the best place where customers want to go and get the experience."

According to the brick-and-mortar stores, they can still offer things that Amazon can't. For instance, human customer service and options for purchase like online and brick-and-mortar stores. They added that Amazon now must collect sales tax in many U.S. states, so prices are not quite as low on the site as before.

To further hinder Amazon's sales, Wal-Mart and Target have stopped selling the e-tailer's Kindle Fire tablet.

Source: The Wall Street Journal

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Last ditch effort...
By Beenthere on 10/13/2012 9:38:47 AM , Rating: 2
...before Bad Buy shutters it's doors forever.

I feel for the employees who have and will lose their jobs as there is nothing to go to or look forward to. Many people have been unemployed for more then 2 years with no hope of getting a job. People have gone back to school for more education and training and still can not find a job.

In the U.S. things are economically a lot worst than many folks realise. That is part of the reason why a Bad retailer is unable to keep going. In good times there are enough sheeple to keep them going but not any more.

The U.S., UK and Asia are in deep crap economically.

RE: Last ditch effort...
By Dr of crap on 10/15/2012 8:49:27 AM , Rating: 2
Maybe, but why then is the BB by me SOO busy?
It's always busy, and at Xmas time it's even more so. Maybe around here we use them more? I'm not sure then reason. And then store just went through the remodel process. Not sure I really care about it or think there is any difference from what is was to what it is now.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki