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The new tumor-detecting bra was capable of identifying 92.1 percent of tumors correctly

Women could soon check for breast cancer 24 hours a day, right out in public -- and no, fellas, not via physical examination.

A new bra can detect cancerous tumors in the breast long before the traditional mammogram screening can. The bra is called the Breast Tissue Screening Bra and was developed by First Warning Systems.

Women can wear the bra just like a normal one they'd buy from the store. It fits comfortable under everyday clothing and looks like a normal bra, but it certainly doesn't act like a normal bra.

It checks for tumors in the breast by measuring small changes in skin temperature over time that can indicate a tumor. A sensor in the front of the bra collects this data and sends it to the Internet, where the user can view results daily.

According to tests, which included over three clinical trials, the new tumor-detecting bra was capable of identifying 92.1 percent of tumors correctly. A traditional mammogram only has an accuracy of about 70 percent. Furthermore, the new bra can detect a tumor as many as six years before a mammogram can.

First Warning Systems is looking to commercialize the bra in Europe in 2013 and hopefully in the U.S. in 2014, depending on Food and Drug Administration (FDA) approval. A bra like this could not only detect tumors early enough for treatment, but also reduce the number of false positives and avoid unnecessary treatment.

Check out a video of how the bra works here:

Source: Tech Crunch



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RE: boobies
By jahinoz on 10/12/2012 3:23:42 AM , Rating: 2
That's because when it comes to initiatives like breast cancer awareness, women all jump on board - they talk about it, won't stop talking about it and create attention. Where there's attention/awareness, there's a market to be advertised to. Corporates jump on the 'corporate social responsibility' bandwagon. Best way to advertise to a group of people buzzing about a health issue? Make a "donation" (or advertising investment) to an institution supporting the cause. Your company looks good, people buy your products because you've done a 'good thing'. Follow the chain and cancer R&D goes to where there's enough attention in the public about the issue.

Compare that to prostate cancer. Guys don't talk about it (probably because they have to admit they got a finger in the @$$ during diagnosis). Little to no buzz/attention to it, no return on investment, companies don't donate as much = little to no $ for R&D.


RE: boobies
By dark matter on 10/12/2012 8:15:36 AM , Rating: 1
Talking about colon cancer gives people the shits.


RE: boobies
By nocturne_81 on 10/12/2012 9:27:28 PM , Rating: 3
I think the reason breast cancer has so much attention is it's relative proclivity.. Where lung cancer is mostly caused by smoking; liver cancer by diet/obesity, hepatitis, and alcoholism; and stomach cancer by obesity/diet, smoking, gastric disorders.. the pretty damn random nature of breast cancer makes it especially scary.

And given that the mortality rate of those with prostate cancer is 1-2%, compared to breast cancer at 40%.. go ahead and go give yourself a prostate exam, buddy.


RE: boobies
By nocturne_81 on 10/12/2012 9:30:55 PM , Rating: 3
Not to say that the breast cancer charities aren't a total joke.. I refuse them a single cent, despite my own mother being a survivor. They'll see my support when she can attain affordable screenings..


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