Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012 9:08 AM
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Are Windows 8 tablets an expensive bag of fail?
We all know that Microsoft, and its partners are going to be pushing Windows 8 heavily for tablets. The
Windows 8 tablets we've seen so far
have some interesting features, but are also saddled with expensive prices. Bob O'Donnell, an analyst from the research firm IDC, thinks that Windows 8 tablets are simply too expensive.
O'Donnell doesn't believe the traditional PC pricing on Windows 8 tablets bodes well for the new hybrid devices. The Windows 8 tablets we've seen so far from Acer and Lenovo that are able to convert between tablet and laptop use come in at a price between $499 and $1099 depending on options.
Lenovo's IdeaPad Yoga 13 starts at $1,099
"The problem is these things are priced way too high. Look at the history of tablet products priced above the iPad. Not pretty," O'Donnell told
Computer manufacturers are hoping that consumers will see the value in Windows 8 tablets that are promising better productivity thanks to keyboards and the Windows operating system that tablets such as the iPad can't offer.
The analyst believes that the
Microsoft Surface tablet
won't undercut the pricing of Apple’s iPad. O'Donnell says that he expects the RT version of the Surface tablet to sell for $599 and the Intel-powered version to sell for $999.
This article is over a month old, voting and posting comments is disabled
10/15/2012 9:19:21 AM
I have a feeling that the other rt manufacturers are overpricing there tablets to force Microsoft to do the same. If Microsoft prices there tablet lower they will be undercutting there partners. If anything any tablet at the moment in the 7" range has to compete with the google nexus.
And adding an extra £50 for the 10" would make the surface price point at around £250. Anything more and people will probably give it a miss for now.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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