Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012 9:08 AM
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Are Windows 8 tablets an expensive bag of fail?
We all know that Microsoft, and its partners are going to be pushing Windows 8 heavily for tablets. The
Windows 8 tablets we've seen so far
have some interesting features, but are also saddled with expensive prices. Bob O'Donnell, an analyst from the research firm IDC, thinks that Windows 8 tablets are simply too expensive.
O'Donnell doesn't believe the traditional PC pricing on Windows 8 tablets bodes well for the new hybrid devices. The Windows 8 tablets we've seen so far from Acer and Lenovo that are able to convert between tablet and laptop use come in at a price between $499 and $1099 depending on options.
Lenovo's IdeaPad Yoga 13 starts at $1,099
"The problem is these things are priced way too high. Look at the history of tablet products priced above the iPad. Not pretty," O'Donnell told
Computer manufacturers are hoping that consumers will see the value in Windows 8 tablets that are promising better productivity thanks to keyboards and the Windows operating system that tablets such as the iPad can't offer.
The analyst believes that the
Microsoft Surface tablet
won't undercut the pricing of Apple’s iPad. O'Donnell says that he expects the RT version of the Surface tablet to sell for $599 and the Intel-powered version to sell for $999.
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Wrong analysts, as usual
10/12/2012 9:13:26 AM
I've been waiting for the Windows RT surface since it was announced and have no issues with a 499$ pricepoint for it because to me it's worth more than an ipad (or a cheap laptop).
Here are the advantages of the RT versus an Ipad in mind :
- IT integration (read the comments on central management of apps on the win8 blog, even for the RT version)
- built-in keyboard
- usb peripherals
- word, excel, powerpoint
- potential for much more apps than apple within a year since all metro apps will be cross compatible with RT and we all know the size of the MS ecosystem
And here are the downsides versus the ipad :
- unknown battery life yet (but the numbers we've sen so far in early reviews for rt tablets all look good)
- less apps at launch
Frankly, for my usage scenario, it's a non-compete. No MS Office on ipad means it's not even a discussion. I see these tablets having great adoption as laptop replacements in the workplace. And why would I buy a personal ipad tablet when I have a similarly functional tablet supplied at work ?
I "predict" a very different marketshare for apple in the tablet segment in 2 years.
But I to say that I liked the ipad's concept from the get go and most of our employees also badly want to shelve their laptops as well so I'm not alone. The DT crowd has been very resistant to the ipad at first too (and probably still is) so I'm not surprised most people are disregarding this as just another failed attempt.
I'm convinced the tablet push will be a success. So much so that I've had Microsoft stock for a while and have no plan to sell them for the foreseeable future.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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