Analyst: Windows 8 Tablet Pricing Is Too High
October 11, 2012 9:08 AM
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Are Windows 8 tablets an expensive bag of fail?
We all know that Microsoft, and its partners are going to be pushing Windows 8 heavily for tablets. The
Windows 8 tablets we've seen so far
have some interesting features, but are also saddled with expensive prices. Bob O'Donnell, an analyst from the research firm IDC, thinks that Windows 8 tablets are simply too expensive.
O'Donnell doesn't believe the traditional PC pricing on Windows 8 tablets bodes well for the new hybrid devices. The Windows 8 tablets we've seen so far from Acer and Lenovo that are able to convert between tablet and laptop use come in at a price between $499 and $1099 depending on options.
Lenovo's IdeaPad Yoga 13 starts at $1,099
"The problem is these things are priced way too high. Look at the history of tablet products priced above the iPad. Not pretty," O'Donnell told
Computer manufacturers are hoping that consumers will see the value in Windows 8 tablets that are promising better productivity thanks to keyboards and the Windows operating system that tablets such as the iPad can't offer.
The analyst believes that the
Microsoft Surface tablet
won't undercut the pricing of Apple’s iPad. O'Donnell says that he expects the RT version of the Surface tablet to sell for $599 and the Intel-powered version to sell for $999.
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RE: bad time
10/11/2012 11:26:53 AM
If your device is called the expensive when compared to an Apple product
Bear in mind that unlike the Apple tablet, the $1099 Surface is supposed to come with a laptop processor and (for all intents and purposes) an SSD. It will be a laptop in tablet form factor, not a souped up smartphone CPU, OS, and storage with a larger screen. While I don't know how well the Surface will sell, it's not really appropriate to compare its price to the iPad's.
The $499 RT is a different story since it's supposed to be using an ARM processor.
RE: bad time
10/11/2012 11:36:48 AM
The Windows 8 Pro version of Surface I see competing with Ultrabooks, not tablets, and not laptops or netbooks.
The real question is what the performance looks like.
If it performs like an Ultrabook this will be an amazing deal. If it performs like a netbook, then I agree it will struggle in the market.
The RT version should have no issues going head to head with the high end iPads. The iPad is still, primarily, a toy.
RE: bad time
10/11/2012 1:35:34 PM
a laptop is a laptop and a tablet is a tablet they have different mutually exclusive roles i wish Microsoft luck in trying to combine the two.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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